Click me
Transcribed

Who is making money with mobile games?

Download the full White Paper on the Mobile Games Ecosystem from MOBILE GAME ACH www.mobilegamearch.eu WHO IS MAKING MONEY WITH MOBILE GAMES? v. 1.2 2012 I. The main actors: GAME DEVELOPERS and APPLICATION STORES DÔOĊO € € game application end users developers stores Operator Stores - Some offer the same 70% revenue share for Independent Stores . The most varied categorY - They typically offer the same 70% revenue share as handset application stores and a simi- larly quick time to market. Many are losing out to handset application stores since they are not integrated on the device and thus face challenges attracting con- Handset Application Stores - The first place consumers search for apps - Typically offer 70% revenue shares and quick game developers that handset application stores do, but many offer less. - Time to market is typically slower although this is changing. - Operator stores often require developers to build for all platforms supported by the opera- tor, which can be very onerous. - Examples include Vodafone and Orange. time to market - Each individual store only requires developers to build for that particular platform. - Examples include Apple's App Store, Google's Android Market, and Nokia Store. sumers. - Examples include GetJar, Barnes&Noble, and Amazon. 2. PUBLISHERS / AGGREGATORS / MIDDLEWARE DEVELOPERS € € € CO publishers "AA middleware developers aggregators game application developers stores Middleware developers - Middleware includes cross-platform develop- ment tools, game engines, and other software designed primarily for developers to speed Publishers - Typically own IP and work with external developers to create games based on that IP. - Developers work with publishers based on a fee to create a title, with possibly an additional revenue share based on performance. - Many publishers develop games internally, in addition to using external resources. - Are typically large companies Publishers maintain relationships with multi- ple distribution channels and have marketing budgets to help promote games. Aggregators - Are similar to publishers but do not own IP and do not commission external developers - Rather, aggregators' role involves developers coming with a title already created to leverage the aggregators' relationships with distribution channels to reach the market. time to market. - The three leading cross-platform game engin- es are currently Unity3d, CryEngine, and Un- realEngine. - An aggregators' role typically only involves a revenue sharing agreement. Middleware developers If a game developer does not want to publish his or her game by himself or herself, an aggregator or a publisher can help the game developer publish it. provide game production tools. 3. METRICS PROVIDERS / ADVERTISERS / SOCIAL DISCOVERY COMPANIES € € application stores game end users developers metrics providers € social discovery companies advertisers Metrics providers - A number of companies have emerged pro- viding the tools for developers to track down- loads, usage, and other metrics. - This has become of increasing importance to developers, allowing them a better understand- ing of the market and the audience. - Examples include Flurry and Distimo. Social discovery companies - These companies provide social and multi- player tools to allow gamers to play with friends, compete for high scores, and so on. - Working with many smaller developers, each of which would only have a small audience, these companies can build up a large aggregate audience of gamers. Advertisers - Advertising companies sell advertising inven- tory for placement of ads in-game. - Revenue is shared with the publisher or developer (usually depending on which com- pany owns the IP of the game). - Advertising is one way allowing developers to generate revenue from free-to-play games. - The typical revenue share is 40% for the advertiser and 60% for the developer. - The role of these companies has become twofold; to enhance the gaming experience, but also to open up a marketing channel to attract new players. ·Social discovery companies include Open- Feint (recently acquired by Japanese publisher GREE), ngmoco (recently acquired by Japanese publisher DENA), and Scoreloop (acquired by RIM). - Advertising companies include Google and Millennial Media. To boost sales, a game developer can turn to a metrics provider, an advertiser, or a social discovery company. SEVENTH FRAMEWORK PROGRAMME

Who is making money with mobile games?

shared by jpkaleva on Nov 21
1,254 views
2 shares
0 comments
The Mobile Game Arch project supports European actors from both the content and technology sides of the mobile games industry to join forces in tackling this barrier to growth. By making significant c...

Designer

jpkaleva

Category

Gaming
Did you work on this visual? Claim credit!

Get a Quote

Embed Code

For hosted site:

Click the code to copy

For wordpress.com:

Click the code to copy
Customize size