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Who Loves eReaders?

WHO 'S E-READERS? Everyone knows e-readers like the Amazon Kindle Fire are a must-have gift item. But what are the characteristics of a typical e-reader buyer? We visualize them below and offer a glimpse of why e-readers could be the next big advertising platform in years to come. WHO IS THE TYPICAL E-READER BUYER? Using a correlation score of l-100, BlueKai finds that the following groups are most likely to buy e-readers like the Barnes & Noble NOOK or Amazon Kindle: HIGHLY LIKELY TO BE (80-89) GIFT CARD BUYERS VERY LIKELY TO BE (70-79) COUNTRY CLUB MEMBERS PARALEGALS IPOD OWNERS DIETITIANS LIKELY TO BE (60-69) COFFEE AND ENERGY DRINK CONSUMERS EMPLOYEES WITH HOUSEHOLD INTERNATIONAL BUSINESS TRAVELERS INTERESTED IN SAVINGS AND INVESTMENT INCOMES OF $150,000-$199,999 E ARE E-READERS THE NEXT BIG AD PLATFORM? = A case can be made that e-readers represent the next emerging ad platform: More than 20 million e-readers will be purchased in the U.S. by the end of 2011 (a 60 percent increase), according to eMarketer. THAT'S A NEARLY 9 PERCENT PENETRATION RATE AMONG U.S. ADULTS. BY 2012, 12 PERCENT OF ADULTS WILL OWN A KINDLE, SONY READER, NOOK, OR SIMILAR DEVICE. amazon.com amazon.com Amazon was the first to capitalize on this new audience, rolling out their $114 ad-supported “Kindle With Special Offers" e-reader in 2011. (Amazon's best-selling Kindle since May 2011) et Brand marketers seeking to reach book enthusiasts have a new medium at their disposal with the ad-supported Kindle. ) – aul Verna, eMarketer Special Analyst E E-READER SALES DURING THE HOLIDAY SEASON = While Amazon and Barnes & Noble both refuse to disclose exact sales numbers, all signs point to booming e-reader sales this holiday season: Los Angeles Times According to the Los Angeles Times, "sales of [Amazon's] Kindle device lineup on Black Friday quadrupled the number sold on the day-after-Thanksgiving last year." Z7777 The Fire was Amazon's “best-selling product across all of Amazon.com on Black Friday." Apple (the market leader) reported selling 11.1 million iPads last quarter, up 166 percent from last year. 166%1T nook Barnes & Noble told the LA Times "its NOOK Color tablet is currently the top-selling Android tablet on the market." Bloomberg predicts the e-reader/tablet market could reach $77.4 billion by 2015! The e-reader market is only going up, representing a potentially lucrative marketing platform for retailers positioned to capitalize on it. SOURCES: Bluekai • eMarketer •Los Angeles Times • Bloomberg

Who Loves eReaders?

shared by kcatoto on Mar 26
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Everyone knows e-readers like the Amazon Kindle Fire are a must-have gift item. But what are the characteristics of a typical e-reader buyer? We visualized them below and offer a glimpse of why e-read...

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Bluekai

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