Who Are Social Gamers?

WHO ARE SOCIAL GAMERS? Since 2010, social gaming has been expanding the gaming market and broadening the impact of gamification on business. And with sites like Zynga attracting 148 million unique gamers monthly, the trend is only growing. Here, we take a look at exactly who these social gamers are. AGE GENDER Currently, the average age for a social gamer is 43, with women more likely to be social gamers than men. 46 PERCENT OF SOCIAL GAMERS ARE MALE <18 1% 18-21 5% 46% 22-29 14% 30-39 21% 40-49 20% 54% 22% 50-59 60+ 16% 54 PERCENT OF SOCIAL GAMERS ARE FEMALE 0% 20% 40% 60% 80% 100% FAMILY ПI 28% 29% 17%, 10% 8% 9%. SINGLE WITH NO CHILDREN SINGLE WITH CHILDREN WITH CHILDREN NOT AT HOME MARRIED WITH NO CHILDREN MARRIED WITH CHILDREN NOT AT HOME SINGLE MARRIED WITH CHILDREN EDUCATION 100% 36% SOCAL GAMERS ARE EDUCATED 80% 28% 21% 43 percent of social games are college graduates. 60% 9% 4% 2% 40% 43% 20% 0% BACHELOR'S DEGREE HIGH SCHOOL SOME SOME COLLEGE MASTER'S DOCTORATE OR LESS GRADUATE INCOME EMPLOYMENT 41% 100% 100 21% 17% 14% 80% 80% 12% 13% 12% 11% 11% 9% 9% 60% 60% 8% 7% 40% 40% 20% 20% 0% 0% $15- $25- $35- $50- $75- $24K $34K $49K $74K $99K FULL TIME НОME- MAKER PART TIME NO JOB SELF EMPLOYED <$5K $100K+ RETIRED USER BEHAVIOR Social gamers are more likely to access social games from their primary desktop computer. SOCIAL GAMERS ARE VIDEO GAMERS 67 percent of those who play social games also play video or console games. 76% 45% 67% 8% DESKTOP LAPTOP MOBILE WHY DO YOU USE SOCIAL GAMES? Social gamers were asked to choose why they enjoy participating in social gaming. Most use social games as a means of friendly competition. 59% FRIENDLY COMPETITION 49% INTERACTION CHANCE TO WIN PRIZES 35% 31% COOPERATIVE GAMEPLAY 15% SCHEDULED TOURNAMENTS TRIAL OFFERS 13% 0% 20% 40% 60% 80% 100% TOP SOCIAL GAMES TOP TEN FASTEST GROWING SOCIAL GAMES According to Inside Social Games, these are the top ten fastest growing Facebook social game by MAU (Monthly Active Users) as of January 9th 2012. +1,100,000 +700,000 +600,000 +500,000 +400,00 WORDS WITH FRIENDS TETRIS BATTLE TEXAS HOLDEM POKER MAGIC LAND BUBBLE WITCH SAGA +300,000 +300,000 +300,000 +300,000 +300,000 DIAMOND DASH GAMES MEN VS WOMEN POOL LIVE TOUR MAZRAASAIDA MAU GAIN IN MILLIONS AS OF 01.09.12 Flowtown. In Partnership with Column Five SOURCES: INFORMATION SOLUTIONS GROUP, "2010 POPCAP SOCIAL GAMING RESEARCH" I MASHABLE.COMI INSIDESOCIALGAMES.COM