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Who are Product Managers ?

WHO ARE PRODUCT MANAGERS ? A product manager investigates, selects, and develops products for an organization, performing the activities of product management. Some Organisations Most Popular Certification CERTIFIED also called them as Most Common Interview Questions Program Manager JOB OPENING AIPMM Product Planner all things product management PRAGMATIC IMARKETING Tell me about a product you have managed through its life cycle? Market Planner Practice Manager How do you know a product is well designed? Product Editor Blackblot Where do you see yourself in three to five years time? Product Management Expertise Product Marketing Manager 64% 36% Male Female Avg. Salary (USA): $137,125.00 Avg. Salary (India): 20,000,00.00 Salary varies based on product manager's experience and industry they belongs to $200,001.00 + 735,000,00.00 + Maximum $160,001.00 + 21,000,00.00 + Salary 13.8% 43-48 13.8% 24-30 31.9% 29.1% 31-36 49-54 8.51% 37-42 54-60 1.70% More Product Manager candidates tend to be male with four to six years of experience Business Requirement Document Product Manager's Success Combination BRD Defines business needs of a project. Identifies one or more business problems faced by customers that can be solved by the company's product. Market Requirements Document MRD Defines market requirements for a proposed MARKETING ENGINEERING Sellable Possible new product or enhancement to an existing product. & Product Requirements Document PRD Defines product requirements for a proposed new product or enhancement to an existing product e.g. (features & functionality) Distributable Feasible Documents PRODUCT product manager prepares ? SUCCESS Functional Specifications Document FSD Defines complete details of a product's functional requirements with a focus on implementation Useful & Desirable DESIGN Typical day of Product Manager THE FACTOR Morning Afternoon Evening Who PERSONA > Updating PLM status of the product - Competition > Emails > Writing Business > Meetings (Sales / Customers) Who are the target customers of your product/service ?(Primary /Secondary) Cases > Vendor Meetings What PROBLEM Analysis > Reviewing Inventory status of Product > Implementing new What problem customer facing with the current prouct/service available in market? When When customer uses the product / service? Marketing Strategies Market Research, Blogs & Journals > Progress check with > Dealing with Sales GOAL Engineering team & > Planning next day Presentations & unsolved issue Engineering team strategies Why USER SCENARIO Why customer will use your product / service? drinks 6 to 9cups of COFFEES in a day What What will be the requirement to develop such product/service? How REQUIREMENT SPECIFICATION How you will develop / market your product/service? Find Market Needs Prepare Business Cases write Requirements Perform WinLoss Analysis THE ROLE OF Monitar PRODUCT MANAGER Development Progress Attend Delvering write/Proof Copy Sales Calls Train Sales Team winning Product Skills Product Manager's helps it's Organization to DOMAIN KNOWLEDGE CUSTOMER FOCUS STRATEGY Reduce LEADERSHIP THINKING Support Cost RESEARCH SKILLS QUANTITATIVE & PRIORITIZATION & BUSINESS ANALYSIS Increase MULTITASKING CAPABILITIES EMAIL PEOPLE MANAGEMENT SKILLS Customer Aquisition SOCIAL MEDIA NETWORKING HIRING USABILITY ANALYSIS COMPETITIVE AWARENESS Drive Product Innovation MANAGING POSITIONING PRODUCT LIFE CYCLE ATTENTION TO DETAIL COMMUNICATION FOCUS Sources : Indian ipm Product Manager http://www.wikipedia.org http://www.pragmaticmarketing.com http://michael.hightechproductmanagement.com htt://www.nainil.com/research www.indianproductmanager.com BY AGE

Who are Product Managers ?

shared by IndianProductManager on Feb 13
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Product Manager is still an unexplored career in most of the countries. They also get referred as “Program Manager”, “Product Planner” etc… Product Manager led the product meets the need...

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