White Paper Creation

White Paper Creation ProcesSeS Easy Steps to Create Effective White Papers for Your Businesses Preparation Prepare flying to your targets As one of the most important steps in your white paper creation process, preparation stage is when you clearly identify target readers and white paper objectives. Your target readers (who will read your white paper? what do they get after reading your white paper?) Your white paper objectives (what do you want to get from this white paper? what action do you want your readers to take?), the list can go on and on. Looking for appropriate copywriter to work on your white paper project should be discussed carefully in this stage Writing Interview with subject matter experts Briefing the content, prepare layout and graphics Writing the white papers Proofreading and marketing Marketing Make your What you are supposed to do when your freelance writer or marketing team have finished the writing stage? messages delivered straight to the hearts of your Get them read and forwarded. customers Maybe you want to generate leads or just build thought leadership in the industry, it all depends on your objectives that you have appropriate methods of marketing your white papers. ROI Measurement For any marketing campaign, the hardest part (and the most crucial part) is to measure its result. 45% Is your campaign effective? Is it worth it when you implement this campaign? 100% The same can happen to your white papers. 75% Knowing and deploying some basic tools to get your white paper campaigns measured can be your best weapon. Created by: catherine P. www.howtowhitepapers.com Piktochart White Paper Creation ProcesSeS Easy Steps to Create Effective White Papers for Your Businesses Preparation Prepare flying to your targets As one of the most important steps in your white paper creation process, preparation stage is when you clearly identify target readers and white paper objectives. Your target readers (who will read your white paper? what do they get after reading your white paper?) Your white paper objectives (what do you want to get from this white paper? what action do you want your readers to take?), the list can go on and on. Looking for appropriate copywriter to work on your white paper project should be discussed carefully in this stage Writing Interview with subject matter experts Briefing the content, prepare layout and graphics Writing the white papers Proofreading and marketing Marketing Make your What you are supposed to do when your freelance writer or marketing team have finished the writing stage? messages delivered straight to the hearts of your Get them read and forwarded. customers Maybe you want to generate leads or just build thought leadership in the industry, it all depends on your objectives that you have appropriate methods of marketing your white papers. ROI Measurement For any marketing campaign, the hardest part (and the most crucial part) is to measure its result. 45% Is your campaign effective? Is it worth it when you implement this campaign? 100% The same can happen to your white papers. 75% Knowing and deploying some basic tools to get your white paper campaigns measured can be your best weapon. Created by: catherine P. www.howtowhitepapers.com Piktochart