White Bread vs Free From Bread

The white loaf vs free-from bread Bread, lovely bread - whether you like toast smothered in best butter and Marmite, a crusty baguette filled with brie or a fancy pesto ciabatta, the UK loves the stuff. Ninety-nine per cent of British households buy it, but what kind do you prefer? 00 White loaf Free-from white loaf Then: eaten only by the rich Then: eaten only by coeliacs Now: considered unhealthy and inferior Now: considered fashionable, superior Sales: accounts for 76% of bread sales Sales: grew 15%, topping £0.5bn Fat content per slice on average: 1g Fat content per slice on average: 3g Average price per loaf: £0.90 Average price per loaf: £2.50 White bread love: comforting, tasty Free-from love: no bloating, easiy to digest Myth: white bread has no nutrients Myth: gluten-free helps you lose weight Truth: most contain B vits, iron and fibre Truth: there's no evidence to suggest this What is gluten? A protein found in grains which helps bread dough rise and gives it a soft, elastic texture. Nutritious and delicious Bread can contain: NH2 Са H3C H3C OH Fibre Calcium Protein Thiamine ОН Fe Zn Cu Niacin Iron Zinc Сopper но он Mg Mn но. Magnesium Manganese Vitamin B-6 Omega-3 fatty acids Facts 1928 First bread slicing and wrapping machine invented 1961 The Chorleywood Bread Process cuts manufacturing time - cha jes the way bread is made forever 1 in 100 50% of bread is consumed as a sandwich suffer from Coeliac disease 44% of men eat bread every day compared with 25% of women More than 200 types of UK bakery market The bread are made in the UK is worth £3.6 billion Sources: fabflour.co.uk/fab-bread/facts-about-bread/ www.dailymail.co.uk/femail/food/article-2692284/Why-everyones-going-gluten-free-got-wheat-allergies.html www.tesco.com/groceries/ www.telegraph.co.uk/foodanddrink/healthyeating/10430422/The-great-gluten-free-scam.html www.bakersfederation.org.uk/the-bread-industry/about-the-bread-industry.html www.health.harvard.edu/blog/going-gluten-free-just-because-heres-what-you-need-to-know-201302205916 www.dailymail.co.uk/news/article-2772400/Busting-bread-myths-does-really-make-fat kern pack kernpack.co.uk [email protected] 0845 680 60 60 O=