Click me
Transcribed

Which Social Networks & Tools are Right For Your Business?

SMALL BUSINESS SOCIAL MEDIA & Developing a social media presence is essential in today's business world. Small business owners may find it difficult to devote time to create and manage content on this new channel. With the help of a strategic plan and good marketing sense, any business can successfully set up and manage a social media presence. WHICH SOCIAL NETWORK IS RIGHT FOR YOUR BUSINESS? Of the countless social networking sites, the following five are taking charge of social media and reshaping the business world. FACEBOOK GOOGLE+ f 8+ With one billion active monthly users Facebook is the dominant force in social media, ideal for businesses to directly connect with their current customers. A multilayer social media network with over 400 million users that unifies Google's various sites and services. LINKEDIN TWITTER in This rapidly expanding site is adding millions of new users each month, and is ideal for building business to business (B2B) connections. A real-time social messaging service that businesses and consumers use to post and share news and ideas in 140 characters or fewer. PINTEREST One of the fastest growing social media sites, Pinterest is quickly becoming essential in online consumerism. CANADA AND SOCIAL MEDIA USAGE 60M 10M 120M 180M 11M 24 8M 6M 300M 360M KEY 420M 100M Canadian 480M+ Users Active Users Unique Visitors 19M NEED TO KNOW TERMS PIN TRAFFIC B2C A term used to describe a post to Pinterest. The number of visitors to a website. Business to consumer TWEET A user generated post on Twitter, typically accompanied with a hashtag (#). HASHTAG (#) A Twitter-created way to mark keywords and topics while categorizing messages that has become an industry standard. METRICS Standards used to measure success in social media including viewer engagement, visits, conversions and brand loyalty. В 2B Business to business 7. TIPS FOR GETTING STARTEDIN SOCIAL MEDIA GOALS Increase your chance of success by defining your goals. Try aiming for a 20% to 30% increase in social interaction. MEASURE Measure post success by using services like Google Analytics and Facebook Insights to track account success through metrics. Sites like Google Trends will allow you to identify which of your post topics are currently performing best online. 2 3 CONVERSE Take the time to connect with your followers. Ask questions, respond to feedback, share industry related news and hold promotions. 4 VERIFY Legitimize your profile by verifying or claiming it. This will show that you're in control of your social media presence. SIMPLICITY Keep text posts brief and focus on visuals. Posts with images and videos have been known to increase engagement by 180%. (CROSS) PROMOTE Each network's audience can react differently to a post. To increase chances of successful trending, repurpose your posts. Share YouTube videos on Facebook, and re-tweet Facebook statuses on Twitter. MANAGE Taking the time to update your newly established social media presence can be time consuming. Invest in an aggregator app like Hootsuite that allows you to manage and schedule posts over multiple social media platforms. PRESENTED BY IPurolator WWW.PUROLATOR.COM www.statcan.gc.ca/ig-gi/popca-eng.htm • www.newsroom.fb.com/Key-facts • www.socialbakers.com/facebookstatistics https://business.twitter.com/basics/whatistwitter/• www.socialbakers.com/linkedin-statistics • www.facebook.com/business/build www.forbes.com/sites/investor/2012/07/02/whypinterestcouldbe-thenextsocialmedia-giant • www.pinterest.com/about/help https://plus.google.com/u/0/+VicGundotra/posts/2YWHK1K3FA5 • https://support.witter.com/articles/49309-whatare-hashtags-symbols http://semiocast.com/publications/2012_07_30_Twitter_reaches_half_a_billian_accounts_140m_in_the_US FACEBOOK Total Users 1B GOOGLE+ Total Users 40OM LINKEDIN Total Users 187M TWITTER Active Users 140M PINTEREST Total Users 20M SMALL BUSINESS SOCIAL MEDIA & Developing a social media presence is essential in today's business world. Small business owners may find it difficult to devote time to create and manage content on this new channel. With the help of a strategic plan and good marketing sense, any business can successfully set up and manage a social media presence. WHICH SOCIAL NETWORK IS RIGHT FOR YOUR BUSINESS? Of the countless social networking sites, the following five are taking charge of social media and reshaping the business world. FACEBOOK GOOGLE+ f 8+ With one billion active monthly users Facebook is the dominant force in social media, ideal for businesses to directly connect with their current customers. A multilayer social media network with over 400 million users that unifies Google's various sites and services. LINKEDIN TWITTER in This rapidly expanding site is adding millions of new users each month, and is ideal for building business to business (B2B) connections. A real-time social messaging service that businesses and consumers use to post and share news and ideas in 140 characters or fewer. PINTEREST One of the fastest growing social media sites, Pinterest is quickly becoming essential in online consumerism. CANADA AND SOCIAL MEDIA USAGE 60M 10M 120M 180M 11M 24 8M 6M 300M 360M KEY 420M 100M Canadian 480M+ Users Active Users Unique Visitors 19M NEED TO KNOW TERMS PIN TRAFFIC B2C A term used to describe a post to Pinterest. The number of visitors to a website. Business to consumer TWEET A user generated post on Twitter, typically accompanied with a hashtag (#). HASHTAG (#) A Twitter-created way to mark keywords and topics while categorizing messages that has become an industry standard. METRICS Standards used to measure success in social media including viewer engagement, visits, conversions and brand loyalty. В 2B Business to business 7. TIPS FOR GETTING STARTEDIN SOCIAL MEDIA GOALS Increase your chance of success by defining your goals. Try aiming for a 20% to 30% increase in social interaction. MEASURE Measure post success by using services like Google Analytics and Facebook Insights to track account success through metrics. Sites like Google Trends will allow you to identify which of your post topics are currently performing best online. 2 3 CONVERSE Take the time to connect with your followers. Ask questions, respond to feedback, share industry related news and hold promotions. 4 VERIFY Legitimize your profile by verifying or claiming it. This will show that you're in control of your social media presence. SIMPLICITY Keep text posts brief and focus on visuals. Posts with images and videos have been known to increase engagement by 180%. (CROSS) PROMOTE Each network's audience can react differently to a post. To increase chances of successful trending, repurpose your posts. Share YouTube videos on Facebook, and re-tweet Facebook statuses on Twitter. MANAGE Taking the time to update your newly established social media presence can be time consuming. Invest in an aggregator app like Hootsuite that allows you to manage and schedule posts over multiple social media platforms. PRESENTED BY IPurolator WWW.PUROLATOR.COM www.statcan.gc.ca/ig-gi/popca-eng.htm • www.newsroom.fb.com/Key-facts • www.socialbakers.com/facebookstatistics https://business.twitter.com/basics/whatistwitter/• www.socialbakers.com/linkedin-statistics • www.facebook.com/business/build www.forbes.com/sites/investor/2012/07/02/whypinterestcouldbe-thenextsocialmedia-giant • www.pinterest.com/about/help https://plus.google.com/u/0/+VicGundotra/posts/2YWHK1K3FA5 • https://support.witter.com/articles/49309-whatare-hashtags-symbols http://semiocast.com/publications/2012_07_30_Twitter_reaches_half_a_billian_accounts_140m_in_the_US FACEBOOK Total Users 1B GOOGLE+ Total Users 40OM LINKEDIN Total Users 187M TWITTER Active Users 140M PINTEREST Total Users 20M

Which Social Networks & Tools are Right For Your Business?

shared by jason_stevens55 on Jan 29
408 views
1 shares
1 comment
Developing a Social Media presence for your Small Business is vitally important in today's world.

Publisher

Purolator

Category

Social Media
Did you work on this visual? Claim credit!

Get a Quote

Embed Code

For hosted site:

Click the code to copy

For wordpress.com:

Click the code to copy
Customize size