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Which 10 Mistakes of Ecommerce Merchants decreasing their sales?

10 eCommerce Merchant's Mistakes That Hurt Your Sale PERCEPTION SYSTEM WE PERCEPT VISION Failure to Monitor Performance At a minimum, monitor daily your store traffic, new visitors, referral sources, cart abandonment, checkout abandonment, revenue, new customers, average order size, and other key metrics. Check your pay-per-click ad performance at least weekly. Review your ads in-depth to make sure you are not wasting money. e -commerce Unclear shopping cart information 2 This is the moment where consumer will have to take out their credit card. Therefore, information accuracy is key for her/him to ensure that it is the right item to purchase. Still, not every Web site clearly displays the product name, photo, description, price, the selected size and color and also allowing the customer to make any changes. JOR Ghaita Sell multiple items with the free PayPal cart Add to Cart Create one now Create.cne.now Ofer automated payments Other ways to get started Third party carts offer a guick wato intearate Our developer tools support cuatom intearations Long Checkout Process 3 Create ane noW Creating difficult and long check out process is one of the most damaging mistakes that most of online merchants can make. The check out process of eCommerce site should be simple but not lengthy. An ideal check out process includes billing and ship ping information, product details confirmation and payment page. VIEW CHECK CARTOUE YOUR RECEIPT Ignoring Mobile Devices 4 There are likely smaller merchants that believe mobile shopping is not going to affect them. They are dead wrong. Consumers love to shop on tablets and read email and research on smartphones. They love mobile apps for their simplicity and ease of use. The transition to mobile has begun. If you don't offer a mobile-friendly experience, your revenues will decline. Dependent on Promotions to Increase Profit Whenever any competition come-up in the market and merchants facing decline in their profit, they start depending on promotions to maintain their revenues. We can say that it is a good, but short-term tactic that does not work for long-term strategy. You should dependent on user experience that is not reliant on discounts and free shipping. Not Having Product Reviews 6 If you are running any eCommerce site, you must have to create product review section. Having product review will benefit to you as well as your customers. It is consider as the best form of product promotion, so shrewd ecommerce business should miss this chance to promote your business among your visitors. Gou Poor Photography Having large and clear Photos is one of the important aspects of online sales platforms. If you have proper photograph, visitor can get accurate information at first site. More- over, by focusing on visual cues, they can make immediate subconscious assessments on the basis of what they have seen. Canon Ignoring your Competition 8 Ecommerce businesses are increasingly using automated software to monitor prices against competitors. That's overkill for many merchants. But it's important to understand your competitors, their product and pricing strategies, and to monitor them regularly. Surprise fees and charges Let's recall a time when we completed a purchase only to find out the shipping fee too expensive - we most likely abandoned the shopping cart on the spot and shopped somewhere else. This is the very reason why shipping fees, taxes, and other charges need to be disclosed up-front. Hiding or Improper Contact Information 10 Customer always wants to know with whom they are dealing with as they are providing credit card information to them. It is must to provide essential infor- mation as customers want to know who will solve their problem while in need. Additionally, having accurate contact information will enhance trust of your site and it brings more business for you. PERCEPTION SYSTEM WE PERCEPT VISION [email protected] www.perceptionsystem.com 2nd Floor, Samudra Annexe,Off C.G.Road, Navrangpura, Ahmedabad-380009, INDIA ( Phone-91-79-40074331 )

Which 10 Mistakes of Ecommerce Merchants decreasing their sales?

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These days, the demand for ecommerce business is increasing constantly as there are lots of people worldwide, who are opting for ecommerce industry to earn more profit. To earn more and more profit an...

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