When Push Comes To Mobile

WHEN PUSH COMES TO AD MOBILE It's clear that both email and text are indispensable tools in the marketer's arsenal. However, there's a new champion on the rise and it may just prove to be the mobile trump card. (םבח global mobile traffic has grown 1.5x per year there are more than 5 > 30 billion mobile phone users globally are smartphone users and in 2013 was 15% of total internet traffic 98% of text 90% messages are opened are read within 3 minutes > email still delivers the highest conversion rates and ROI the standard response rate for marketing emails is 6% with mobile messaging it goes up to 45% oolofoloo LONOLONOLOI mobile email readership has tripled since 2010 are now opened on mobile devices 41% & 70% of all email of B2C email and will surpass desktop by the end of the year A Welcome to the House of Push push notifications alert users to a change of some status in the mobile app all major mobile platforms have their own push notification system PUSH QYOUR MOBILE O TRUMP CARD apps using push notifications have a: 30% 540% increase in increase in social sharing daily opens so businesses can better > they offer greater Savings engage push notifications are FREE for users to receive than text messages with their customers 4x Зx apps with push have & faster the engagement rate response rate than email If you're not using push to engage with your customers, what are you waiting for? Message Systems' Momentum software allows companies to send out push notifications, SMS and for true targeted coordinated cross-channel communication. email from one unified platform Incorporate push into your current campaign, and you'll have a winning hand! SOURCES: Infographic: Email Opens, March 2013. 2013. Movable Ink, [blog] 23rd April, Available at: http://blog.movableink.com/infographic-email-opens-march-2013/ [Accessed: 23 Oct 2013]. Infographic by mEsSagesystems".com Meeker, M. and Wu, L. 2013. 2013 Internet Trends. [online] Available at: http://www.kpcb.com/insights/2013-internet-trends [Accessed: 23 Oct 2013]. Moth, D. 2013. 41% of email is now opened on mobile devices. Econsultancy, [blog] 4th March, Available at: http://econsultancy.com/us/blog/62268-41-of-email-is-now-opened-on-mobile-devices (Accessed: 23 Oct 2013]. O'Neill, C. 2013. How push notifications can boost your mobile strategy. Econsultancy, [blog] 24th August, Available at: http://econsultancy.com/us/blog/10596-how-push-notifications-can-boost-your-mobile-strategy-3 [Accessed: 23 Oct 2013]. Push Messaging Index. 2013. [e-book] Portland: Urban Airship. p. 1. Available through: Urban Airship http://urbanairship.com/images/uploads/white-papers/Good Push_Index.pdf [Accessed: 23 Oct 2013]. Santa Ana, J. 2013. The New Communications Standard. [e-book] San Francisco: Message Systems. pp. 1-2,4. Available through: Message Systems http://www.messagesystems.com/resources/digital-library/white-paper/new-communications-standard [Accessed: 23 Oct 2013]. (•1•1•1•1•1¢