When are People Reading Your Marketing Emails?

INFOGRAPHIC REACHMAIL 12 When are people opening your marketing e-mails? E-mail marketing experts at Reach Mail have compiled data indicating which points during the day e-mail recipients open new messages. Peak time on Wednesday was around mid-day, whereas Saturday had a longer timeframe for e-mail opens. For more information about the data, contact us Below is a visual representation of the results, which shows the contrast in recipients' habits on at ReachMail.com. the weekends vs. weekdays. Wednesday 35000 АМ PM 30000 25000 20000 15000 10000 5000 12 1 2 3 4 5 6 7 10 11 12 1 2 3 6 7 8 9 10 11 Time of day Saturday 8000 АМ PM 7000 6000 5000 4000 3000 2000 1000 12 1 2 3 5 6 7 10 11 12 1 2 3 4 5 6 8 10 11 Time of day WHAT DOES THIS MEAN FOR YOUR E-MAIL MARKETING CAMPAIGN? • Send shortly before the peak to ensure your e-mail is at the top of the inbox • Weekends are an overlooked opportunity for e-mail marketing · 9 a.m. isn't necessarily the best time to send; consider late morning instead NOTE: This data is taken from e-mail marketing campaigns–not personal e-mails. Data included is from an aggregate sample of b-to-b and b-to-c campaigns. ReachMail sends up to 10 million e-mails per day. Total number of OPENS Total number of OPENS INFOGRAPHIC REACHMAIL 12 When are people opening your marketing e-mails? E-mail marketing experts at Reach Mail have compiled data indicating which points during the day e-mail recipients open new messages. Peak time on Wednesday was around mid-day, whereas Saturday had a longer timeframe for e-mail opens. For more information about the data, contact us Below is a visual representation of the results, which shows the contrast in recipients' habits on at ReachMail.com. the weekends vs. weekdays. Wednesday 35000 АМ PM 30000 25000 20000 15000 10000 5000 12 1 2 3 4 5 6 7 10 11 12 1 2 3 6 7 8 9 10 11 Time of day Saturday 8000 АМ PM 7000 6000 5000 4000 3000 2000 1000 12 1 2 3 5 6 7 10 11 12 1 2 3 4 5 6 8 10 11 Time of day WHAT DOES THIS MEAN FOR YOUR E-MAIL MARKETING CAMPAIGN? • Send shortly before the peak to ensure your e-mail is at the top of the inbox • Weekends are an overlooked opportunity for e-mail marketing · 9 a.m. isn't necessarily the best time to send; consider late morning instead NOTE: This data is taken from e-mail marketing campaigns–not personal e-mails. Data included is from an aggregate sample of b-to-b and b-to-c campaigns. ReachMail sends up to 10 million e-mails per day. Total number of OPENS Total number of OPENS INFOGRAPHIC REACHMAIL 12 When are people opening your marketing e-mails? E-mail marketing experts at Reach Mail have compiled data indicating which points during the day e-mail recipients open new messages. Peak time on Wednesday was around mid-day, whereas Saturday had a longer timeframe for e-mail opens. For more information about the data, contact us Below is a visual representation of the results, which shows the contrast in recipients' habits on at ReachMail.com. the weekends vs. weekdays. Wednesday 35000 АМ PM 30000 25000 20000 15000 10000 5000 12 1 2 3 4 5 6 7 10 11 12 1 2 3 6 7 8 9 10 11 Time of day Saturday 8000 АМ PM 7000 6000 5000 4000 3000 2000 1000 12 1 2 3 5 6 7 10 11 12 1 2 3 4 5 6 8 10 11 Time of day WHAT DOES THIS MEAN FOR YOUR E-MAIL MARKETING CAMPAIGN? • Send shortly before the peak to ensure your e-mail is at the top of the inbox • Weekends are an overlooked opportunity for e-mail marketing · 9 a.m. isn't necessarily the best time to send; consider late morning instead NOTE: This data is taken from e-mail marketing campaigns–not personal e-mails. Data included is from an aggregate sample of b-to-b and b-to-c campaigns. ReachMail sends up to 10 million e-mails per day. Total number of OPENS Total number of OPENS INFOGRAPHIC REACHMAIL 12 When are people opening your marketing e-mails? E-mail marketing experts at Reach Mail have compiled data indicating which points during the day e-mail recipients open new messages. Peak time on Wednesday was around mid-day, whereas Saturday had a longer timeframe for e-mail opens. For more information about the data, contact us Below is a visual representation of the results, which shows the contrast in recipients' habits on at ReachMail.com. the weekends vs. weekdays. Wednesday 35000 АМ PM 30000 25000 20000 15000 10000 5000 12 1 2 3 4 5 6 7 10 11 12 1 2 3 6 7 8 9 10 11 Time of day Saturday 8000 АМ PM 7000 6000 5000 4000 3000 2000 1000 12 1 2 3 5 6 7 10 11 12 1 2 3 4 5 6 8 10 11 Time of day WHAT DOES THIS MEAN FOR YOUR E-MAIL MARKETING CAMPAIGN? • Send shortly before the peak to ensure your e-mail is at the top of the inbox • Weekends are an overlooked opportunity for e-mail marketing · 9 a.m. isn't necessarily the best time to send; consider late morning instead NOTE: This data is taken from e-mail marketing campaigns–not personal e-mails. Data included is from an aggregate sample of b-to-b and b-to-c campaigns. ReachMail sends up to 10 million e-mails per day. Total number of OPENS Total number of OPENS INFOGRAPHIC REACHMAIL 12 When are people opening your marketing e-mails? E-mail marketing experts at Reach Mail have compiled data indicating which points during the day e-mail recipients open new messages. Peak time on Wednesday was around mid-day, whereas Saturday had a longer timeframe for e-mail opens. For more information about the data, contact us Below is a visual representation of the results, which shows the contrast in recipients' habits on at ReachMail.com. the weekends vs. weekdays. Wednesday 35000 АМ PM 30000 25000 20000 15000 10000 5000 12 1 2 3 4 5 6 7 10 11 12 1 2 3 6 7 8 9 10 11 Time of day Saturday 8000 АМ PM 7000 6000 5000 4000 3000 2000 1000 12 1 2 3 5 6 7 10 11 12 1 2 3 4 5 6 8 10 11 Time of day WHAT DOES THIS MEAN FOR YOUR E-MAIL MARKETING CAMPAIGN? • Send shortly before the peak to ensure your e-mail is at the top of the inbox • Weekends are an overlooked opportunity for e-mail marketing · 9 a.m. isn't necessarily the best time to send; consider late morning instead NOTE: This data is taken from e-mail marketing campaigns–not personal e-mails. Data included is from an aggregate sample of b-to-b and b-to-c campaigns. ReachMail sends up to 10 million e-mails per day. Total number of OPENS Total number of OPENS