What's On Your Gift List This Year?

WHAT'S ON YOUR GIFT LIST THIS YEAR? IN SEARCH OF THE BEST HOLIDAY DEALS This year 8.5% more Americans hit stores on Black Friday, while the number of individuals who shopped online has remained steady over the past few years. According to Consumer Reports, however, shoppers are confident that the deals in-store and online will be equally as good this year. CONSUMERS' SPENDING THIS HOLIDAY CONSUMERS' FINANCIAL SITUATION MOST POPULAR DEALS SHOPPERS USED 23% AT SAVINGS.COM LAST HOLIDAY SEASON say their financial situation is better this year than last year. Ranked by most deals used from November 1 to December 31, 2009 • Consumers who used a deal O Dollars spent by deal users 30% say their financial situation is worse this year than last year. 13.6 M 47% Americans remain in debt from last year's holiday season. Services Fashion Garden of Americans are planning to set a budget for their holiday purchases. O 553,006 • $18.6 M • 537,473 • $4.6 M • 475,729 • $1.0 M • 189,508 • $10.1 M CONSUMERS' SPENDING PROJECTIONS $811 Jewelry & Watches AVERAGE Toys Travel During the 2009 holiday season, shoppers spent an average of $811, which is 16% higher than the $699 they had planned on spending. • 33,598 • $1.2 M 9,929 • 148,315 $6.8 M • 42,223 $2.9M • $405 K 10% 41% DATA FROM SAVINGS.COM say they plan on increasing their holiday spending this year from last. say they plan on decreasing their holiday spending this year from last. THE GIFT LIST WHAT ARE PEOPLE Shoppers expect to wait in store check out lines for an estimated 3.5 hours to CONSIDERING BUYING? An average of 15 hours will be spent per person gift-shopping. 20 buy their gifts. HOURS HOURS As of early November, 62% of Americans had not even begun their holiday shopping. The holiday season brings dozens of hot new items to market. This year, the Microsoft Kinect, Sony Move, e-Book readers and tablet computers hold the coveted top spots on many wish lists. 54% 71% An average of 3 hours will be spent gift wrapping purchased gifts. ELECTRONICS GIFTS BY CATEGORY TOP GIFTS FOR BLACK FRIDAY AND HOLIDAY SEASON GIFT GIVING LIST THE FOLLOWING WEEKEND Percent of shoppers who are considering buying within these categories 1 Video games: 42% 2 Video game accessories: 18% 10 Clothing: 68% 3 MP3 players or iPods: 18% 4 Digital cameras: 14% GIFTCARD 5 Digital photo frames: 11% 6. Electronics: 62% GIFTCARD 6 GPS devices: 10% 5 Gift cards: 62% O E-book readers: 10% 8 iPads and other tablets: 8% Toys: 62% 75% 72% 56% 50% 9 TVs: 8% Toys 10 Smart phones: 7% Cash: 58% Clothing Electronics Gift Cards Sources: Consumerreports.org Consumerfed.org Savings.com savings.com Clothing& Phones & Home & Electronics Books & Media