What's a Brand Worth?

DisNEy $29 B $17.1 B What's a Brand Worth? $11.9 B IKEA $9.2 B $35.6 BİLLION Depends on who you ask. Two research firms, using less than scientific methods, often come up with different values. Here are most recent brand values for selected companies: $95.2 BILLION MILLWARD BROWN INTERBRAND NIKE $14.5 BİLLION $33.5 BİLLION AMERICAN EXPRESS $16.3 B $14.6 B $20.2 B For 12 months ending Dec. 2011 For 12 months ending July 2011 $183 BILLION Coca-Cola $74.3 B $21.8 B $71.9 BİLLION $27.8 B