What users expect from app stores?

WHAT USERS EXPECT FROM APP STORES MORE CONTENT AND IN-APP EXPERIENCES 968 31% 1% WHAT PEOPLE ARE SAYING ABOUT: AMAZON APP STORE over 3,800 MOBILE ADVERTIZING OvI INOKIAJ 20,000 11% 34% IF RELEVANT BLACKBERRY MARKET 27,700 14% IN APP PROMOTIONS 56% ANDROID MARKET 75% 48% 206,100 APPLE APP STORE IN-APP EXPERIENCES 18% 330,000 WELCOME TO THE APP WORLD MOBILE PAYMENTS WHERE IS THE MARKET GOING? 81.3 MILLION PEOPLE WORLDWIDE ARE USING THEIR GENERALLY THE AUDIENCE PERCEIVES THE APP STORE MOBILE DEVICE TO MAKE PAYMENTS. MARKET AS UNSETTLED, YOUNG AND FULL OF POTENTIAL OVER 300,000 MOBILE APPS DEVELOPED 12% 17% 61% 10.9 BILLION APP DOWNLOADS IDC (December 2010) USERS WANT MORE USERS ARE KEEN TO BUY MORE CONTENT FROM THE STORES: DEMAND FOR APP STORES WILL PEAK IN 2013 ABC Research 81.3M 2011 B% OF TOTAL 490M MOBILE USERS 2014 THE PRICE OF MOBILE APPS IS FALLING RAPIDLY ON ALL VENDOR NONE MOVIES APP STORES, EXCEPT ANDROID Distimo report Jorory 2011) 1% 4% LIVE STREAMING E-BOOKS BY THE END OF 2014, MOBILE PAYMENTS (INCLUDING IN-APP KEY FACTORS FOR USER ACCEPTANCE: VIDEOS 13% PAYMENTS, MOBILE TICKETING AND MOBILE COUPONS) ARE FORE- CASTED TO RISE TO 490 MILLION (8 % OF MOBILE SUBSCRIBERS). Portio Research ACCORDING TO FACTS, M-PAYMENTS ARE TAKING OVER. 4% MAGAZINES 38% 回 自 自 回 42 % SECURITY 0 20% BUYING PROCESS 12% MUSIC 目 目 回回 回回 日 日 日 [ 1800 27% GLOBAL AVAILABILITY 26% 目 目 e00 11% OTHER 3% 1% WHAT USERS EXPECT FROM APP STORES MORE CONTENT AND IN-APP EXPERIENCES 968 31% 1% WHAT PEOPLE ARE SAYING ABOUT: AMAZON APP STORE over 3,800 MOBILE ADVERTIZING OvI INOKIAJ 20,000 11% 34% IF RELEVANT BLACKBERRY MARKET 27,700 14% IN APP PROMOTIONS 56% ANDROID MARKET 75% 48% 206,100 APPLE APP STORE IN-APP EXPERIENCES 18% 330,000 WELCOME TO THE APP WORLD MOBILE PAYMENTS WHERE IS THE MARKET GOING? 81.3 MILLION PEOPLE WORLDWIDE ARE USING THEIR GENERALLY THE AUDIENCE PERCEIVES THE APP STORE MOBILE DEVICE TO MAKE PAYMENTS. MARKET AS UNSETTLED, YOUNG AND FULL OF POTENTIAL OVER 300,000 MOBILE APPS DEVELOPED 12% 17% 61% 10.9 BILLION APP DOWNLOADS IDC (December 2010) USERS WANT MORE USERS ARE KEEN TO BUY MORE CONTENT FROM THE STORES: DEMAND FOR APP STORES WILL PEAK IN 2013 ABC Research 81.3M 2011 B% OF TOTAL 490M MOBILE USERS 2014 THE PRICE OF MOBILE APPS IS FALLING RAPIDLY ON ALL VENDOR NONE MOVIES APP STORES, EXCEPT ANDROID Distimo report Jorory 2011) 1% 4% LIVE STREAMING E-BOOKS BY THE END OF 2014, MOBILE PAYMENTS (INCLUDING IN-APP KEY FACTORS FOR USER ACCEPTANCE: VIDEOS 13% PAYMENTS, MOBILE TICKETING AND MOBILE COUPONS) ARE FORE- CASTED TO RISE TO 490 MILLION (8 % OF MOBILE SUBSCRIBERS). Portio Research ACCORDING TO FACTS, M-PAYMENTS ARE TAKING OVER. 4% MAGAZINES 38% 回 自 自 回 42 % SECURITY 0 20% BUYING PROCESS 12% MUSIC 目 目 回回 回回 日 日 日 [ 1800 27% GLOBAL AVAILABILITY 26% 目 目 e00 11% OTHER 3% 1% WHAT USERS EXPECT FROM APP STORES MORE CONTENT AND IN-APP EXPERIENCES 968 31% 1% WHAT PEOPLE ARE SAYING ABOUT: AMAZON APP STORE over 3,800 MOBILE ADVERTIZING OvI INOKIAJ 20,000 11% 34% IF RELEVANT BLACKBERRY MARKET 27,700 14% IN APP PROMOTIONS 56% ANDROID MARKET 75% 48% 206,100 APPLE APP STORE IN-APP EXPERIENCES 18% 330,000 WELCOME TO THE APP WORLD MOBILE PAYMENTS WHERE IS THE MARKET GOING? 81.3 MILLION PEOPLE WORLDWIDE ARE USING THEIR GENERALLY THE AUDIENCE PERCEIVES THE APP STORE MOBILE DEVICE TO MAKE PAYMENTS. MARKET AS UNSETTLED, YOUNG AND FULL OF POTENTIAL OVER 300,000 MOBILE APPS DEVELOPED 12% 17% 61% 10.9 BILLION APP DOWNLOADS IDC (December 2010) USERS WANT MORE USERS ARE KEEN TO BUY MORE CONTENT FROM THE STORES: DEMAND FOR APP STORES WILL PEAK IN 2013 ABC Research 81.3M 2011 B% OF TOTAL 490M MOBILE USERS 2014 THE PRICE OF MOBILE APPS IS FALLING RAPIDLY ON ALL VENDOR NONE MOVIES APP STORES, EXCEPT ANDROID Distimo report Jorory 2011) 1% 4% LIVE STREAMING E-BOOKS BY THE END OF 2014, MOBILE PAYMENTS (INCLUDING IN-APP KEY FACTORS FOR USER ACCEPTANCE: VIDEOS 13% PAYMENTS, MOBILE TICKETING AND MOBILE COUPONS) ARE FORE- CASTED TO RISE TO 490 MILLION (8 % OF MOBILE SUBSCRIBERS). Portio Research ACCORDING TO FACTS, M-PAYMENTS ARE TAKING OVER. 4% MAGAZINES 38% 回 自 自 回 42 % SECURITY 0 20% BUYING PROCESS 12% MUSIC 目 目 回回 回回 日 日 日 [ 1800 27% GLOBAL AVAILABILITY 26% 目 目 e00 11% OTHER 3% 1% WHAT USERS EXPECT FROM APP STORES MORE CONTENT AND IN-APP EXPERIENCES 968 31% 1% WHAT PEOPLE ARE SAYING ABOUT: AMAZON APP STORE over 3,800 MOBILE ADVERTIZING OvI INOKIAJ 20,000 11% 34% IF RELEVANT BLACKBERRY MARKET 27,700 14% IN APP PROMOTIONS 56% ANDROID MARKET 75% 48% 206,100 APPLE APP STORE IN-APP EXPERIENCES 18% 330,000 WELCOME TO THE APP WORLD MOBILE PAYMENTS WHERE IS THE MARKET GOING? 81.3 MILLION PEOPLE WORLDWIDE ARE USING THEIR GENERALLY THE AUDIENCE PERCEIVES THE APP STORE MOBILE DEVICE TO MAKE PAYMENTS. MARKET AS UNSETTLED, YOUNG AND FULL OF POTENTIAL OVER 300,000 MOBILE APPS DEVELOPED 12% 17% 61% 10.9 BILLION APP DOWNLOADS IDC (December 2010) USERS WANT MORE USERS ARE KEEN TO BUY MORE CONTENT FROM THE STORES: DEMAND FOR APP STORES WILL PEAK IN 2013 ABC Research 81.3M 2011 B% OF TOTAL 490M MOBILE USERS 2014 THE PRICE OF MOBILE APPS IS FALLING RAPIDLY ON ALL VENDOR NONE MOVIES APP STORES, EXCEPT ANDROID Distimo report Jorory 2011) 1% 4% LIVE STREAMING E-BOOKS BY THE END OF 2014, MOBILE PAYMENTS (INCLUDING IN-APP KEY FACTORS FOR USER ACCEPTANCE: VIDEOS 13% PAYMENTS, MOBILE TICKETING AND MOBILE COUPONS) ARE FORE- CASTED TO RISE TO 490 MILLION (8 % OF MOBILE SUBSCRIBERS). Portio Research ACCORDING TO FACTS, M-PAYMENTS ARE TAKING OVER. 4% MAGAZINES 38% 回 自 自 回 42 % SECURITY 0 20% BUYING PROCESS 12% MUSIC 目 目 回回 回回 日 日 日 [ 1800 27% GLOBAL AVAILABILITY 26% 目 目 e00 11% OTHER 3% 1% WHAT USERS EXPECT FROM APP STORES MORE CONTENT AND IN-APP EXPERIENCES 968 31% 1% WHAT PEOPLE ARE SAYING ABOUT: AMAZON APP STORE over 3,800 MOBILE ADVERTIZING OvI INOKIAJ 20,000 11% 34% IF RELEVANT BLACKBERRY MARKET 27,700 14% IN APP PROMOTIONS 56% ANDROID MARKET 75% 48% 206,100 APPLE APP STORE IN-APP EXPERIENCES 18% 330,000 WELCOME TO THE APP WORLD MOBILE PAYMENTS WHERE IS THE MARKET GOING? 81.3 MILLION PEOPLE WORLDWIDE ARE USING THEIR GENERALLY THE AUDIENCE PERCEIVES THE APP STORE MOBILE DEVICE TO MAKE PAYMENTS. MARKET AS UNSETTLED, YOUNG AND FULL OF POTENTIAL OVER 300,000 MOBILE APPS DEVELOPED 12% 17% 61% 10.9 BILLION APP DOWNLOADS IDC (December 2010) USERS WANT MORE USERS ARE KEEN TO BUY MORE CONTENT FROM THE STORES: DEMAND FOR APP STORES WILL PEAK IN 2013 ABC Research 81.3M 2011 B% OF TOTAL 490M MOBILE USERS 2014 THE PRICE OF MOBILE APPS IS FALLING RAPIDLY ON ALL VENDOR NONE MOVIES APP STORES, EXCEPT ANDROID Distimo report Jorory 2011) 1% 4% LIVE STREAMING E-BOOKS BY THE END OF 2014, MOBILE PAYMENTS (INCLUDING IN-APP KEY FACTORS FOR USER ACCEPTANCE: VIDEOS 13% PAYMENTS, MOBILE TICKETING AND MOBILE COUPONS) ARE FORE- CASTED TO RISE TO 490 MILLION (8 % OF MOBILE SUBSCRIBERS). Portio Research ACCORDING TO FACTS, M-PAYMENTS ARE TAKING OVER. 4% MAGAZINES 38% 回 自 自 回 42 % SECURITY 0 20% BUYING PROCESS 12% MUSIC 目 目 回回 回回 日 日 日 [ 1800 27% GLOBAL AVAILABILITY 26% 目 目 e00 11% OTHER 3% 1% WHAT USERS EXPECT FROM APP STORES MORE CONTENT AND IN-APP EXPERIENCES 968 31% 1% WHAT PEOPLE ARE SAYING ABOUT: AMAZON APP STORE over 3,800 MOBILE ADVERTIZING OvI INOKIAJ 20,000 11% 34% IF RELEVANT BLACKBERRY MARKET 27,700 14% IN APP PROMOTIONS 56% ANDROID MARKET 75% 48% 206,100 APPLE APP STORE IN-APP EXPERIENCES 18% 330,000 WELCOME TO THE APP WORLD MOBILE PAYMENTS WHERE IS THE MARKET GOING? 81.3 MILLION PEOPLE WORLDWIDE ARE USING THEIR GENERALLY THE AUDIENCE PERCEIVES THE APP STORE MOBILE DEVICE TO MAKE PAYMENTS. MARKET AS UNSETTLED, YOUNG AND FULL OF POTENTIAL OVER 300,000 MOBILE APPS DEVELOPED 12% 17% 61% 10.9 BILLION APP DOWNLOADS IDC (December 2010) USERS WANT MORE USERS ARE KEEN TO BUY MORE CONTENT FROM THE STORES: DEMAND FOR APP STORES WILL PEAK IN 2013 ABC Research 81.3M 2011 B% OF TOTAL 490M MOBILE USERS 2014 THE PRICE OF MOBILE APPS IS FALLING RAPIDLY ON ALL VENDOR NONE MOVIES APP STORES, EXCEPT ANDROID Distimo report Jorory 2011) 1% 4% LIVE STREAMING E-BOOKS BY THE END OF 2014, MOBILE PAYMENTS (INCLUDING IN-APP KEY FACTORS FOR USER ACCEPTANCE: VIDEOS 13% PAYMENTS, MOBILE TICKETING AND MOBILE COUPONS) ARE FORE- CASTED TO RISE TO 490 MILLION (8 % OF MOBILE SUBSCRIBERS). Portio Research ACCORDING TO FACTS, M-PAYMENTS ARE TAKING OVER. 4% MAGAZINES 38% 回 自 自 回 42 % SECURITY 0 20% BUYING PROCESS 12% MUSIC 目 目 回回 回回 日 日 日 [ 1800 27% GLOBAL AVAILABILITY 26% 目 目 e00 11% OTHER 3% 1%