What is SWOT Analysis

What is a SWOT Analysis? Strengths Opportunities Within the company External - outside the company Weaknesses Threats Within the company External – outside the company Things you can address within your enterprise External factors that will impact upon your enterprise What is a SWOT Analysis? Strengths Opportunities Within the company External - outside the company Weaknesses Threats Within the company External – outside the company Things you can address within your enterprise External factors that will impact upon your enterprise