What Patients Value in the United States

Top 5 Elements Influencing Perceived Value of Care When asked to rank the top factors that contribute to their perception of value when it comes to their care, nearly half of Americans say that time spent with the physician, and the physician's communication and listening skills are most important. 47% Time spent with a physician 46% Communication skills of physician 44% Listening skills of physician 40% Courtesy and respect of physician 32% Positive, helpful post-treatment follow up Understanding Value Through Ongoing Patient Engagement As the healthcare landscape evolves in the U.S. and patients continue to explore healthcare options, there is a critical need to answer the question: "How do patients choose and value healthcare providers and systems"? Answering this question can be complex and several factors need to be considered: Provider value propositions change frequently as healthcare organizations consolidate, reprioritize and implement their strategies Coordinated efforts are often needed across internal departments (marketing vs. PR vs. operations vs. patient satisfaction) to affect change Patient needs and priorities may differ depending on the clinical services sought (Oncology vs. Orthopedics vs. Pediatrics) Perception of value can also be impacted by patient demographic (age vs. gender vs. location vs. condition/disease vs. medical history and hundreds of factors) Online patient insight communities facilitate a way to truly understand your organization's perceived value by tapping into the voice of your patients in real time. Speak to a recruited group of your patients based on condition, medical history or any demographic imaginable. Use that patient voice to ensure the success of your operational strategies, patient satisfaction initiatives and marketing campaigns. VISIONCRITICAL www.visioncritical.com From October 4th to October 5th 2013 an online survey wBs conducted among 1,002 randomly selected American aduts who are also Vsion Critical American Community panel members. The margin of error-which measures sampling varisbiity-is +-31%, 19 times out of 20. The resuts have been statisticaly weighted according to education, age, gender, region, and ethnicity American Community Survey data to ensure a sample representative of the entire adult population of America. Disorepancies in or between totals are due to rounding. For more information on how to connect with your patients through a Patient Insight Community. please contact Steffanie Rathwell at [email protected] + 416-844-8768 or Michael Janczak at michael.janczakavisioncritical.com + 416-644-8765, or visit www.visioncritical.com for more details.