What Moms Really Think About Logo for Children’s Goods

EFFICIENT LOGO FOR CHILDREN'S GOODS MOMS' THOUGHTS We have conducted a survey to reveal the most efficient shapes, colors and styles for children's goods logos WE ASKED MOMS FROM Canada CIS European countries USA Australia WHY IS IT SO IMPORTANT TO PAY ATTENTION TO SUCH LOGO DESIGN? 80% OF MOMS pay attention to logos of the products they bought for their children EFFICIENT LOGO SHOULD CONTAIN 59% 53% 34% 3,1% ANIMALS BABY/CHILD/CHILDREN SIMPLE SHAPES ABSTRACT IMAGES PREFERABLE LOGO STYLE 70% SIMPLE LOGO MORE THAN HALF OF MOMS THINK LOGO SHOULD BE COLORFUL (3 AND MORE COLORS) 65% CARTOON LOGO *LOGO SHOULD NOT BE VERY SERIOUS LOGO SHOULD BE THEMATIC AND LOGO WITH TEXT AND IMAGE CLEARLY SHOWING THE PRODUCT LOGO PREFERABLE COLOR SCHEME RATING SCALE: 1- INEFFICIENT 5 - EXTREMELY 4,18 4,06 EFFICIENT 4,06 3,2 3,1 2,1 WHAT IS IMPORTANT FOR POSITIVE BRAND PERCEPTION? More important: 68% 65% 57% USER-FRIENDLY WEBSITE UNIQUE LOGO THAT ERGONOMIC IS EASY TO REMEMBER PRODUCT PACKAGING Less important: MOBILE АPP VISIT CARDS EMPLOYEE UNIFORM СOMPANY OF MANAGERS MASCOT/CHARACTER BRAND NAME THAT MOMS REMEMBER WITHOUT ANY REMINDERS: Pampers Most efficient logos for moms: HIPP Nestle. Pampers NICKELODEON 3 year olds can already recognize: TANE kinder. FORMERS hutella LEGO The survey was conducted by SdesignContest • We create unique logos! www.designcontest.com