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What marketers cannot miss in 2015?

Kentico KENTICO MARKETERS' SURVEY What do digital marketers really want in 2015? Marketing is getting more personal % will invest more and data-driven % do now Top 5 activities marketers plan to invest in more in 2015 Social media Online customer data Web Analytics Personalization Mobile marketing 51% 50% 46% 46% 44% 54% 38% 51% 30% 27% Hype or trend? % of marketing departments that give these trends high priority 60% 54% 66% 58% Customer experience ROI Measurement Internet of Things Big Data 51% Customer Management software 49% Web & Mobile Analytics Shopping list for the next two years? 45% Website Content Management platform Top 5 solutions marketers plan to spend more on in the next 2 years 44% Testing & Optimization 41% Social Media % of marketers to spend more What successful marketers do differently Perform above average Others Key things that make good marketers stand out 52% 27% 48% 23% 33% 17% 76% 62% 26% 15% Have complex customer Use e-commerce See Marketing Automation software as "extremely important" Constantly measure digital marketing effect Have digital marketing measurement in Top3 journey management software priorities The top 15% of marketers use 5 software solutions significantly more than others: Top 15% Marketers ommerce software Email Social Media Marketing Automation Solutions Personalization Solutions Robots will have taken over by 2020 75% of marketers believe that digital marketing will become more automated over the next 5 years 75% The survey asked 300 digital marketers in US companies of different sizes, types and industries. Created by Millward Brown for Kentico Software. O MillwardBrown Kentico For details and more insights visit www.kentico.com/marketers2015

What marketers cannot miss in 2015?

shared by Kentico on Feb 12
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What makes top marketers successful? What do they do differently? What solutions are they going to use in 2015? Read the full report here: www.kentico.com/marketers2015 . Discover interesting results ...

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