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What Makes a Company an Attractive Place to Work?

^baYE What Makes a Company an Attractive Place to Work? Bayt.com Poll on Employer Branding in the Middle East The success of a company depends to a large extent on its people. Being an attractive place to wwork ensures that companies are able to attract and retain top talent. Companies should invest more in branding themselves as 'top employers.' and work on their corporate culture. The Importance of Employer Branding 9 in 10 professionals use 'We' when referring to their organization, thus showing that they feel a sense of pride and ownership towards their workplace. 6 in 10 professionals give importance to an employer's brand name when judging a new job offer. 6 in 10 professionals take it as a personal compliment when someone praises their company. 7 in 10 professionals wouldn't work for a company they aren't proud of. Bayt.com's SEVEN rules to attract awesome talent "Sell" your organization Nine in 10 professionals say companies should actively market themselves to jobseekers. To attract the best people to your team you have to market and 'sell' company to them. Highlight your great corporate culture and the unique perks you offer. your Treat your job applicants as customers They are applicants not supplicants! Six in 10 professionals agree communication by the company after applying is the most harmful thing to an employer's brand. that follow-up no or Proofread your job ads 16% of professionals agree that errors on a job post negatively affect the employer. 36% 28% "Supportive and great 20% Top 3 Attractive Phrases on Job Ads "Admired" work "Big / global" environment" Harness the power of referrals Seven in 10 professionals say they don't mind recommending friends/family for jobs. Your current employees are your best brand ambassadors. Set up a scheme to reuward employees for successful hires through referrals. their current company to 4 Glam up your company website Nine in 10 professionals research a company online before considering their job offers. 23% would want to work for a company with a mission, vision, and values they believe in. What do professionals want to see when researching a company online? 29% Description of all vacancies 43% All equally at the company 13% Description of all company 2% Company awards activities 5% Testimonials 8% Corporate video and/or description from clients and employees Work towards the greater good Five in 10 professionals would want to work in a place where they feel their work is part of a greater purpose. 6. Give them the complete package Seven in 10 professionals want to work for a growth prospects, ideas, and provides training company that has career encourages new opportunities. Offering these conditions will not only help attract the best, but also retain talent. Top 3 tips to retain your best talent Once you have the best talent onboard, it's important that you do high, then the cost of hiring and training a new hire is even higher! your best to keep them. If the cost of a bad hire is 1. Kill ambiguity 2. Show love 3. Invest in them 60% 24% 20% 60% of professionals in the region say the thing they appreciate most is when they know what's expected of them at work. Bring clarity to their job role. 24% of professionals like to be recognized and praised for their good work. Celebrate your team's achievements publically. 20% of professionals in the region would like to work for an organization that offers them opportunities to achieve their best, while assisting them. Data taken from the Bayt.com 'What Makes a Company an Attractive Place to Work' poll, February 2014. For more research and reports on the Middle East, visit: The Middle East's #1 Job Site www.bayt.com/en/research-reports/

What Makes a Company an Attractive Place to Work?

shared by baytresearch on Feb 23
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Bayt.com's recent poll on Employer Branding in the MENA reveals that companies should actively market themselves to jobseekers as great places to work.

Publisher

Bayt.com

Designer

Anas Kiblawi

Category

Business
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