What is 'Healthy'?

WHAT IS HEALTHY' ? A look at the verbal, visual, & emotional language of the global consumer Ye IMPORTANT DIMENSIONS OF HEALTHY *Using BuzzBack's proprietary eCollage tool, images are catalysts to non-verbal thoughts/ emotions. Eat Vegetables , Taking physical care Exercise Fruits Eating right Exercisel maintaining weight Good hygiene 45%. 35% 10% Emotional Happiness Positive relationships 20%. 15%. Balance with nature "Healthy to me is eating right (i.e., fruits and vegetables), exercising, experiencing friendly, loving relationships and adventure into the outdoors to Natural products Being outdoors 15%. 157. 10% relax and experience nature." Female, Age 65, US Relaxation IMAGERY Top images consumers choose to represent what 'Healthy means to them Maintaining health Differentiating 201.. 50%. 5 H in 10 HEALTH WELLNESS diet mental Tin 10 exercise emotional physical social keep a healthy diet work out/ focus on get adequate exercise daily relationships rest Healthy' Among Age Groups What 3 words come to mind when you think of 'healthy' for each: = blue words = green words Happy Smiling Growing Active Fit Strong Active Wellness Vitamins Breast Milk Growing Sports Love Energetic Exercise Fun Care Work Toddlers Food Family Young adults Playing Health Education Hygiene Children Mature adults To find out more, email: [email protected] 405 US, 404 UK, & 411 Brazil residents, ages 13+ BUZZB ACK think forward © 2013 BuzzBack LLC www.buzzback.com