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What Facebook's Whatsapp Acquisition Means for Marketers?

What Facebook's Whatsapp Aquisition means for Marketers? H14 Milion Users 70% Aetiue Users Ymg Uolume | Messaging Uolume O. I milin New Users Daily LO0m Photos Uploaded Iln Unice Messages Dally Bent Daily Why is it a big, strategic, bold move by Facebook? Sooy Facebook Gmal 30 Twitter Skype Whatsapp is the largest mobile message platporm B has 419 milion active users. Facebook Gmail Twitter Skype Whatsapp Facebook 50 Gmall 95 Skype 45 Whatsapp 419 Facebook 145 Gmail 123 Twitter 54 Skype 52 100 200 300 400 Pacebook us Whatsapp Whatsapp is clearly the market leader Whatslpp may charge 90.49/yr, thats Ib 9 op additional revenue. Two audience bases would cComplement Bach other and communieate wich Gwo sets op contacts. Operational eppiciency and zerů dollar spent on marketing. Potential Implication for Brands Arands can reach out to pans on their mobile devices, market their brands opperings, promos and even use it IS a channel for Customer service. Ie Pacebook intagrates Poke into Whatsapp. it uill opper brands the opportunicy to ereate immediaey by sharing oppers, promo and branded content. Ip Whatsapp eventually opprs ads, games, İt will pen up very intaresting opporbunities Por brands to leverage upon. Targeted Rds 9tickers Unice messages Crowdsnureing Contests M-commerce Data Analytios happy marke er MORE BUSINESS FROM THE WEB

What Facebook's Whatsapp Acquisition Means for Marketers?

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