What do users want from Business Pages in Facebook?

What do users want from business pages in Facebook? 849 people said that... How many pages are you fan of? What kind of pages are you fan of? More than 100: 8% 51 to 100: 7% 1 to 5: 33 % companies 68,0% public institutions 33,7% 21 to 501 13% NGOS / NPOS 45,8% celebrities and VIPS 62,5% other 6,0% 14% 6 to 10: 24,1% 20 30 40 50 From friends in Offine advertising (i.e. newspapers, magazines):2,9% Online advertising Facebook who were (1.e. banner): 11,0% already fans: 74,7% How did you find out about the pages you are now following in Facebook? Facebook search engine: 42,7% Internet search engine:10,5% Facebook page Company/organization email or Word of mouth of friends and colleagues: 30,8% owner web site 36,0% newsletter:11,7% For what reasons did you become fan What may cause you to stop following a page in Facebook? of the pages you follow in Facebook? 72,6% Hobbies and personal interests Too many posts 64,7% 55,6% To receive information quickly Only (or too many) advertising posts 49,6% 48,4% Professional interest Messages repeated too many times 41,5% 31,0% Sense of belonging Not useful / not interesting news 40,1% 22,2% To find out about special offers and promotions Outdated and/or delayed posts 28,2% 16,5% To directly interact with the company Company's actions I don't approve 25,8% 7,4% To look for job posts Too long posts 21,2% Need to cull the pages I follow18,9% Too few posts 10,5% Have you ever "done" something as a result of a post in the pages of Facebook you follow? Yes, I have bought a product / service Yes,I have shared Yes, I have spoken about it Yes, I have asked further information Yes, I have attended No the content I found in the page an event with others (outside Facebook) recommended in the page 24,3% 60,6% 15,8% 5,7% 32,7% 37,0% NOTE: these graphs were extracted from the survey "Cosa vogliono gli utenti dalle pagine aziendali in Facebook?", created by Lorenzo Amadei and Claudia Zarabara for Fondazione CUOA. Info: www.facebook.com/cuoaxte - [email protected], [email protected]