What is Digital Marketing?

esc escape advertining What is DIGITAL MARKETING It is the use of new media to market a brand/product/organization and so on. Though there are alot of activities that can be done, but digital marketing these days relies on the internet Used as promotional tool / place to retrieve information/ to eduate public Website Is The Main Factor By creating an online identity for your brand, it will increases brand image and awareness. Not to mention that, you can reach a winder target audience with efficiency HOw WE DO IT MOVING BEYOND PRINT MEDIA Start asking how digital can you be? HOW WE CAN few ways a Your website content is definitely essential, you OPTIMIZE PAGES will neede to maintain it regularly and optimize It is more about strategizing your site content rather than programming the page content On Page Optimization SEO In its bare defination SEO is the one The more usefull your site content is the more traffic your site will have. But the most import- ant thing to remember is to practice good SEO that determines your webpage presence (page ranking) on the search result in search engine Getting on to the first page is IMPORTANT SEM Everybody knows how important it is to get Monitor the popular and trending your website on to the first page of the keywords, as well as its variations. search result. People prefer to get what they are looking for in the first page. and buy the relevant keywords to Only a handful of people go through your business and purpose the second page of the search result ========== INTERNAL SEO ============= SOCIAL MEDIA Manage your social media network update status on Facebook, promo- tion in twitter and so on, social " TITLE " media gives brand exposures Title Tags Name each page of your site properly and of course the name will have to be relevant Friendly URL Use a shorter link with proper name, and it is much easier for the Reach a winder public to remember TARGET AUDIENCE Great for startup, as the cost is minimal Headline ================ EXTERNAL SEO ================= Cup of Tea Tea Tea Keywords Rich Content Blog Comment Repeat your keywords 3-4 times in your body text for optimization but of course it will need be relevent to your content. And if possible. use the keyword once in the heading and in hyperlinks 404 Custom Page Participate in Q&A site SiteMap Sitemap helps your site to be crawled and be indexed by search engines Create a custom error page so that it is not considered as a broken link in your site Heading 1 Heading 2 Heading 3 Inbound Link Heading 4 Directory Submission The more other people directly click the link to your site. the more traffic you will get Proper heading give clear hiararchy to your site and keywords in heading is also useful Social Robots.txt Think of it as a guide to let Google robot knows where to crawl. Let it know which pages you allow it to go to. For example, allow it to crawl your whole site except the admin area Bookmarking Further increase your web presence on the internet, with ways such as : directory submission, social bookmarking (by using sites Optimizing Image like Reddit, Digg, Stumbleupon, etc}, commenting Try to attach a description to each image file that you have on your site. By giving ALT properties to your images, search angine can now read them in blogs, in addition, we can participate in Q&A sites, forums, and so on Search Engine Marketing Keywords Research Research the keywords and find out the ones that you can use to specially target the audience Google Ads Research your keywords and purchase them, advertising online is made easy using Google Ads Reports Use the reports on your digital marketing campaign to compare to compare the traffic before and after you have did it Social Media Marketing f PINTEREST Find things based on interest FACEBOOK Sharing post content is easy with facebook TWITTER Post can go viral in a short time ... Site Optimization IS, REALLY, NOT HARD AT ALL Webmaster Tools as the site owner, you will with webmaster tools, you can see the activities and need to do all these little the overall state of your website. including other things to ensure your websites that links to your own website site is discoverable Display Advertising We are Display ads are still around in the НАРPY internet, among the search result, and among sites. And it uses TO OFFER OUR SERVICE Google Display Network which you can be sure to get your website listed Website Speed Tester One of the biggest pet peeves is having to wait Zovely Coffee for a webpage to load. There are a lot of other tools that can be utilised to check the loading time of your site. For example: YSlow and Page Speed. Use it to improve the perfomance of your Brought to you by site Email Marketing Old school style, email still proe to be esd escape advertising effective. Use newsletter to www.escape-advertisig.com communicate your message Google Analytics Google Analytics See how many people visit your site within Anywhere. Anytime aperiod of time or how long does each users stay on your site www.escape-advertising.com/ www.escape-advertising.com/digital-media/