What is Design Thinking?

What Is Design Thinking?

powered by MJV Technologia & Invacao



"A process of creative and critical thinking that allows informations and ideas to be organized, decisions to be made, situations to be improved, and knowledge to be gained"

-Charles Burnette



The process of Design Thinking

Immersion to understand

Ideation to create

Prototyping to test

Development to apply



Innovation is a complex and non linear process that can be navigated using Design Thinking approach.



But why use Design Thinking on Business?

Because according to recent study, "only 4% of products release in the US succeeded in the market."



MJV Technology & Innovation, a market leader in Design Thinking, works with clients such as:

Bradesco

Zurich

Itau

Porto Seguro

Coca-Cola

Vivo

Claro

Governo De Minas

Governo Do Rio de Janeiro

Embratel

Icatu Seguros

Mills

Vale

Dufry

Mapfre

Rainmaker Foundation

Petrobras

Tim

SulAmerica

Xerox



Design Thinking applied in the real word



Children under the age of 5 in Vietnam



Before DT

65% malnourished

35% nourished



After DT

80% nourished

20% malnourished



But, how they did it?



Immersion

Observe outliers - the very very poor families whos children are health



Analysis & Synthesis

The outliers added tiny shrimps, crabs and snails from rice paddies to their food. They also had multiple small meals rather than two large meals.



Ideation

Creating cooking classes for families with children suffering from malnutrition by replicating the cooking habits of the outliers.



Prototyping

Replicate the effort to more villages.



Design Thinking applied in the business



Challenge

Humanize the relationship between insurance provider and customer



Immersion

>Interview with customers

>Researched company policy

>Shadowed employees

>Emphathize with customer experience



Analysis & Synthesis

Customers don't understand jargon, are too emotional or mistrust the insurance company too much.



Ideation

Communication should address emotional context and be more personal with the customer.



Prototyping

>Create personalized URLs for each customer with their information

>Create "emergency guides" for different situations that are easy to understand



Results

cut 60t of C02 Gas emissions

saved $1.000.000 reducing call center traffic significantly



The growing popularity of Design Thinking around the world



Top business and engineering teaching Design Thinking

Rotman School of Management

Berkeley, University of California

Massachusetts Institute of Technology

Carnegie Mellon University

Parsons New School for Design

D.School Institute of Design at Stanford

Copenhagen Institute of Interactive Design

Technical University of Delft What is Design Thinking? powered by OMJV Tecnologia & Inovação A process of creative and critical thinking that allows informations and ideas to anized, decisions to I bec be made, situations to be improved, and knowledge to be gained. - Charles Burnette The process of Design Thinking PROTOTYPING IMMERSION to understand DEVELOPMENT to apply IDEATION to create to test INNOVATION IS A COMPLEX AND NON LINEAR PROCESSS THAT CAN BE NAVIGATED USING DESIGN THINKING APPROACH. But why use Design Thinking on Business? Because according to recent study, "only 4% of products release in the US succeeded in the market." MJV Technology & Innovation, a market leader in Design Thinking, works with clients such as: Bradesco Cca Cola BR Rio de Janeiro VALE PETROBRAS vivo Embratel TIM ZURICH DUFRY Icatu SulAmérica Itaú Claro- O MAPFRE SEGUROS ING GOVERNO DE MINAS Mills RAINMAKER хегох FOUNDATION PORTO SEGURO Design Thinking applied in the real word CHILDREN UNDER THE AGE OF 5 IN VIETNAM Before DT After DT 20% 35% 65% 80% malnourished nourished But, how they did it? Immersion Observe outliers - the very very poor families whose children are health Analysis & Synthesis The outliers added tiny shrimps, crabs and snails from rice paddies to their food. They also had multiple small meals rather than two large meals. Ideation Creating cooking classes for families with children suffering from malnutrition by replicating the cooking habits of the outliers. Prototyping Replicate the effort to more villages. Design Thinking applied in the business CHALLENGE Humanize the relationship between insurance provider and customer. Immersion > Interview with customers > Researched company policy > Shadowed employees > Emphathize with customer experience Analysis & Synthesis Customers don't understand jargon, are too emotional or mistrust the insurance company too much. Ideation Communication should adress emotional context and be more personal with the customer. Prototyping > Create personalized URLS for each customer with their information. > Create "emergency guides" for different situations that are easy to understand. Results cut 60t $1.000.000 of CO? Gas emissions saved reducing call center traffic signicantly of Design Thinking around the world The growing popularity Top business and engineering teaching Design Thinking Rotman School of Management Berkeley, University of California Massachusetts Institute of Technology Carnegie Mellon University Parsons New School for Design D.School Institute of Design at Stanford Copenhagen Institute of Interaction Design Technical University of Delft Wanna LEARN more? Design Thinking BUSINESS INNOVATION Download the book for free on our site. AMJV designthinkingbook.co.uk/ Sources http://finance.yahoo.com/echarts?s=AAPL+Interactive | http://images.businessweek.com/ ss/07/10/1005_dschools/index 01.htm http://designthinkingbook.co.uk/ | http://www.businessweek.com/interactive_reports/ dschools_2009.html http://www.ssireview.org/articles/entry/design_thinking_for_social_innovation/ OMJV Tecnologia & Inovação