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What Can We Learn From Econsultancy? Creating Content for Link Building Wins

What Can We Learn From Econsultancy? an infographic by boom online marketing Econsultancy Digital Mărketers United The Econsultancy blog launched on 2 June 2006 with a post about click fraud. Since then it has built a huge following... Driving Attracting From 300,0001 375,0001 40,8001 visitors a month links linking domains But what can we learn from the digital marketing behemoth? And how can it help you to improve your blog? We analysed the top 50 most linked to posts on the Econsultancy blog, and here's what we found. Duplicate content Econsultancy has 2 separate URLS for every blog post: Q econsultancy.com/uk/blog/post-id Q econsultancy.com/us/blog/post-id 2 of their posts appear in the top 50 twice We aggregated the link data for each post from all URL variations for this study and found that: 20+ M Edaera V 8 posts dropped out of the top 50 20+ Mind Blowing Social Media Statistics Edgerank the Most Important Algorithm You've Never Heard Of V 20+ Mind Blowing Social Media Statistics jumped up the rankings to be the 3rd most linked to post from #9 and #15 Avoid creating multiple URLS for blog posts (unless you're a huge brand, in which case you can probably get away with it). Which subjects get links? 937 posts tagged "social media" 24% Other- 50% Social media- 8% SEO 136 posts tagged "e-commerce" or "ecommerce" posts tagged "online 329 advertising" & related 8% Online advertising 184 posts tagged "seo" -10% E-commerce Most Linked to Posts # Posts on the Subject E-commerce has a disproportionately high place in the top 50 – if you've got e-commerce insights to share, people will care. What type of posts get links? 40% 40% 28% 16% 2% are lists of things are based on statistics offer advice use case studies use infographics Combine case studies and statistics in an easy-to-digest format like a list with tips and advice to earn links. What year were the posts published? 0% 2% 20% 10% 28% 40% < 2008 2008 2009 2010 2011 2012 Econsultancy joined Twitter in 208 100,000 followers June 2012 Old content doesn't automatically win the links battle. Work on building a following and a strong brand to increase exposure and help to gain links. When were the posts published? Monday Tuesday Wednesday Thursday Friday 20% 14% 34% 20% 12% 22% 20% 16% 10% 8% 8% 4% 4% 2% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 2% 2% 2% 0% 12 1 2 3 4 5 6 7 8 9 10 11 12 1 2 3 4 5 6 7 8 9 10 11 am pm Post on a Wednesday before lunch. Facts About Econsultancy's Top 50 Posts 38% 28% 22% contained 5 or more external links were written by guest bloggers were published in March 3000 2500 • THERE IS NO CORRELATION BETWEEN COMMENTS 2000 AND LINKS 1500 1000 500 Comments 20 40 60 80 100 120 140 160 180 200 Insights brought to you by Boom Online Marketing - read more advice on blogging and Internet Marketing at www.boom-online.co.uk/blog. © 2012 Boom Online Marketing Limited

What Can We Learn From Econsultancy? Creating Content for Link Building Wins

shared by wayneb77 on Sep 20
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Econsultancy is undoubtedly one of the biggest and best-known blogs in our industry. We figure why start small? If we wanted to know how to create content people would care about, it made sense to inv...

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Boom Online

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Business
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