What Big Data Really Means for Your Business

WHAT BIG DATA REALLY MEANS FOR YOUR BUSINESS! *DISCLAIMER: GETTING VALUE FROM BIG DATA IS COMPLEX, THIS IS A QUICK OVERVIEW OF HOW TAH VIEW THE JOURNEY. WE ARE ALL ABOUT GETTING BUSINESS VALUE, NOT THE THREE V"S! IN THE BEGINNING... DATA WAS BORN FROM THE TECH GIANTS! Google facebook ebY amazon.com TRADITIONAL TOOLS, DATA STORAGE AND ANALYTICS DIDN'T WORK FOR THEM IF THERE IS DATA... THERE ARE QUESTIONS STOP ASKING THE TYPICAL QUESTIONS!!! START ASKING THE RIGHT QUESTIONS!!! HOW TO STORE? HOW TO ANALYSE? HOW CAN I MAKE MY CUSTOMER EXPERIENCE BETTER? WHICH TOOLS CAN BE USED? HOW CAN I MAKE MORE INSIGHT DRIVEN DECISIONS? CREATE INSIGHT WITH THE TAH MANIFESTO WE BELIEVE IN THE CUSTOMER AND THEIR EXPERIENCE INSIGHT= CONTEXTUAL INFORMATION BEING THE MOST IMPORTANT FOCUS. *LEARNING : INSIGHT WE WILL SHOW YOU HOW TO ASK THE RIGHT QUESTIONS TO FIND VALUE FROM YOUR BIG DATA VALUE = LEARNING* + DECISIONS %3D IT USED TO BE EASY TO KNOW YOUR CUSTOMER YOU COULD BECOME IRRELEVANT TO YOUR CUSTOMER IF YOU DON'T UNDERSTAND THEM DECIDE WHAT TO LEARN LEARN TO CHANGE > INCREASE AGILITY WITH KNOWLEDGE THE PROBLEM? CUSTOMERS CONSUME, RESEARCH & SHOP EVERYWHERE, BUT MOST OF THIS DATA IS HIDDEN YOUR PEOPLE, SYSTEMS & PROCESSES ARE CENTRED ON YOUR ORGANISATION - NOT THE CUSTOMER THE TAH SOLUTION... RE-FOCUS YOUR BUSINESSES USE OF DATA USING CUSTOMER ARCHITECTURE CUSTOMER ARCHITECTURE IMPROVED CUSTOMER JOURNEY UNDERSTANDING YOUR CUSTOMER WHAT YOUR CUSTOMER DOES JOURNEY COLLECT THE DATA YOUR BUSINESS PROCESSES THAT THEY TOUCH GAIN INSIGHT HOW YOU AFFECT THESE PROCESSES USE INSIGHT TO IMPROVE AND CONSEQUENTLY THE EXPERIENCE AND BEHAVIOUR OF THE CLIENT INNOVATE YOUR: PROCESSES PRODUCTS BUSINESS MODELS TAH SAYS. 1. BE RESPONSIBLE WITH DATA 2. ASK THE RIGHT QUESTIONS BEFORE USING TECHNOLOGY 3. ONE SIZE DOES NOT FIT ALL NOT TECHNOLOGY BUT CUSTOMER ARCHITECTURE ORIENTATE YOUR UNDERSTAND YOUR CUSTOMER JOUR NIES SYSTEMS & PROC ESSES TO DE LIVER VALUE THE ANSWER! STRATEGIC INFORMATION MANAGEMENT 1. MAKE A REALISTIC ASSESSMENT OF CURRENT STATUS AND ABILITY 2. ASSIGN A SENIOR BUSINESS OWNER 3. DEVELOP A VALUE FRAMEWORK FOR THE BUSINESS REMEMBER TO DEFINE VALUE: WHAT DO I WANT? 4. IGNORE TECHNOLOGY AT THIS POINT * HOW CAN THIS HELP? * WHAT 5. DON'T IGNORE CULTURE AND PEOPLE ISSUES TO START DECISIONS DO I MAKE? SUMMARY FROM YOUR CORPORATE STRATEGY CREATE YOUR UNDERLYING TARGET OPERATING MODEL ALIGN YOUR DATA TO THE VALUE FRAMEWORK THAT DELIVERS ACTIONABLE INSIGHT PICK YOUR CORE VALUE-ADDING PROCESS; CUSTOMER JOURNEY, SUPPLY CHAIN, ASSET MANAGEMENT ETC. http://www.tah.co.uk/jam/big_data_infographic © 2012 TAH Ltd. All Rights Reserved. Created by www.simplefaithcreative.com