What Beer and Content Have in Common

kapost lefirce exacttarget marketing cloud BREWING UP Gontent THE BEST Good beer and great content have a lot in common. They're both fresh, fun to share, and leave your customers smiling. So how do you brew the best content? Follow these steps to become a master of the craft. GET YOUR ( Content Brewery UP AND RUNNING STRATEGY Before hopping into content production, find out what your audience likes. Take time to research their tastes and where they overlap with the value your brand provides. Lager IPA Porter Stout STYLES Offer a variety of styles to satisfy different needs. Focus on a few tried-and-true content Light and easy to consume, lager-like content appeals to a broad audience. Think IPA-style content is daring and flavorful. It might be an edgier blog post, interactive quiz, or eye-catching design. Your biggest fans will drink it up. Just like a porter, this content is rich and satisfying. Beautiful visuals realized When your audience is ready for something hearty and robust, they'll turn to a stout. Give them e-books types, then surprise them with small batches of bold, unique top-of-the-funnel assets like blog posts and website copy. through infographics or SlideShares could fall in this category. and whitepapers with ample detail and actionable advice. creations. THE INGREDIENTS Gather internal resources. Tap into real-world knowledge, audience-specific relevancy, and your team's creativity to stir up content ideas. ЕДО. KNOWLEDGE RELEVANCY CREATIVITY SALES TRENDS PLANNING Next, filter through your ideas. Look at current trending topics, available resources, and requests from other teams to refine your strategy. MIXING IN MIXING IN SALES REQUESTS TRENDS & TOPICS E ROUGH DRAFT DISPOSAL INSPIRATION BREWING This is where the magic happens. Stir it all together with writing, design, and collaboration. Give yourself enough time to create a perfectly balanced result. DESIGN WRITING DISTILLING It's now time to review and refine your content to its ideal final state. During the distilling phase, seek internal buy-in and make any finishing touches. LQUALITY CONTRO BOTTLING Prepare your content for delivery. You can ship can-sized blog posts, bomber-sized content bundles, or large research pieces big enough to filla keg. DISTRIBUTION After all that brewing, make sure your content is consumed and enjoyed! Ship via social channels, industry spaces, and influencer programs-and share f with friends! A delicious, well-balanced beer is the result of a dedicated team's hard work. So is your content marketing! All that behind-the-scenes effort is worth it when you share crisp, appealing content with thirsty readers. And don't forget to reward yourself with a cold one after your work is done. Cheers! kapost kapost kapost alfire exacttarget marketing cloud в