The wealthiest content in B2B marketing

WEALTHIEST CONTENT IN B2B MARKETING MOST POPULAR CONTENT - SOCIAL MEDIA CONTENT ACCORDING TO 87% B2B MARKETERS ARTICLES 83% E NEWSLETTERS 78% Latest News - 77% BLOGS MOST PRECIOUS CONTENT 65% USE VIDEOS FOR ENGAGING PROSPECTS AND DELIVERING MESSAGES 65% USE RESEARCH REPORTS FOR DELIVERING MORE INFORMATION 38% SAYS WEBINARS AND VIRTUAL EVENTS ARE VALUABLE FOR DIRECTLY SUPPORTING MARKETING OBJECTIVES INFLUENCING PURCHASE DECISIONS Report 56% A 58% 55% WHITE PAPERS CASE STUDIES VIDEOS MOST USED CONTENT txt 87% W 71% 83% SOCIAL MEDIA ARTICLES CASE STUDIES Latest News 78% 77% 70% E NEWSLETTERS BLOGS VIDEOS CREATING CONTENT DIFFICULT EASY 49% 43% E 6% 4% VIDEOS INTERACTIVE MEDIA SALESCOPY PHOTOS i 32% 31% INFOGRAPHICS MOTION GRAPHICS MARKETING BUDGETS ONLINE AT JUST 21% ONLINE SOCIAL 5% 3% CONTENT MEDIA ONLINE EMAIL 3% 3% VIDEOS MARKETING COSTLIEST CONTENT 0000 3RD PARTY BUSINESS LEADERSHIP WHITE PAPER WHITE PAPERS CUSTOMER VIDEOS PRODUCT VIDEOS DEMOS HIGHEST ROI 62.2% 45.6% FEATURED ARTICLES WHITE PAPERS 51.9% VIDEOS 37.8% 29.7% PHOTOS 36.0% SALES COPY INTERACTIVE MEDIA B2BUYERS BUYER PREFERENCES Blog 47% 3% Eatry Tile TEXT / NARRATIVE INTERACTIVE 33% VISUAL BUYING DECISIONS 70% 40% WHITE PAPER WEBINAR 39% W 56% 48% VIDEOS CASE STUDY BLOG POSTS BÜYER ENGAGEMENT 5-10 10-20 20-30 30-60 MINS MINS MINS MINS MINS 9% 26% 30% 13% 6% WHITE PAPER 14% 21% 17% 12% 11% е ВOOK 41% 25% 11% 2% 1% INFOGRAPHICS 30% 35% 19% 14% 10% BLOGS SOURCES http://www.slideshare.net/mprofs/b2b-content-marketing-2012-benchmarks-budgets-and-trends-north-america http://www.inboundwriter.com/content-marketing/25-content-marketing-statistics-that-will-blow-your-mind/ http://contentmarketinginstitute.com/2011/05/optimize-content-marketing-by-facilitating-the-buyer%E2%80%99s-journey/ http://ftp.marketingsherpa.com/Marketing%20Files/PDF's/Executive%20Summary/2012B2BBRMExcerpt.pdf C CONTENT CROSSROADS SM Online Content. Delivered WWW.CONTENTCROSSROADS.COM DOCX DOCX WEALTHIEST CONTENT IN B2B MARKETING MOST POPULAR CONTENT - SOCIAL MEDIA CONTENT ACCORDING TO 87% B2B MARKETERS ARTICLES 83% E NEWSLETTERS 78% Latest News - 77% BLOGS MOST PRECIOUS CONTENT 65% USE VIDEOS FOR ENGAGING PROSPECTS AND DELIVERING MESSAGES 65% USE RESEARCH REPORTS FOR DELIVERING MORE INFORMATION 38% SAYS WEBINARS AND VIRTUAL EVENTS ARE VALUABLE FOR DIRECTLY SUPPORTING MARKETING OBJECTIVES INFLUENCING PURCHASE DECISIONS Report 56% A 58% 55% WHITE PAPERS CASE STUDIES VIDEOS MOST USED CONTENT txt 87% W 71% 83% SOCIAL MEDIA ARTICLES CASE STUDIES Latest News 78% 77% 70% E NEWSLETTERS BLOGS VIDEOS CREATING CONTENT DIFFICULT EASY 49% 43% E 6% 4% VIDEOS INTERACTIVE MEDIA SALESCOPY PHOTOS i 32% 31% INFOGRAPHICS MOTION GRAPHICS MARKETING BUDGETS ONLINE AT JUST 21% ONLINE SOCIAL 5% 3% CONTENT MEDIA ONLINE EMAIL 3% 3% VIDEOS MARKETING COSTLIEST CONTENT 0000 3RD PARTY BUSINESS LEADERSHIP WHITE PAPER WHITE PAPERS CUSTOMER VIDEOS PRODUCT VIDEOS DEMOS HIGHEST ROI 62.2% 45.6% FEATURED ARTICLES WHITE PAPERS 51.9% VIDEOS 37.8% 29.7% PHOTOS 36.0% SALES COPY INTERACTIVE MEDIA B2BUYERS BUYER PREFERENCES Blog 47% 3% Eatry Tile TEXT / NARRATIVE INTERACTIVE 33% VISUAL BUYING DECISIONS 70% 40% WHITE PAPER WEBINAR 39% W 56% 48% VIDEOS CASE STUDY BLOG POSTS BÜYER ENGAGEMENT 5-10 10-20 20-30 30-60 MINS MINS MINS MINS MINS 9% 26% 30% 13% 6% WHITE PAPER 14% 21% 17% 12% 11% е ВOOK 41% 25% 11% 2% 1% INFOGRAPHICS 30% 35% 19% 14% 10% BLOGS SOURCES http://www.slideshare.net/mprofs/b2b-content-marketing-2012-benchmarks-budgets-and-trends-north-america http://www.inboundwriter.com/content-marketing/25-content-marketing-statistics-that-will-blow-your-mind/ http://contentmarketinginstitute.com/2011/05/optimize-content-marketing-by-facilitating-the-buyer%E2%80%99s-journey/ http://ftp.marketingsherpa.com/Marketing%20Files/PDF's/Executive%20Summary/2012B2BBRMExcerpt.pdf C CONTENT CROSSROADS SM Online Content. Delivered WWW.CONTENTCROSSROADS.COM DOCX DOCX