The Vietnamese Take on Social Media

Why Vietnam? Demographics FASTEST in asia 31% Internet penetration rate 27.4 millionusers 12 times Growth in internet usage reach Growth in social network reach Population of Malaysia >70% netizens are below 34 years old 2000 2010 One of the lowest penetration rate in asia 15-24 yrs old 25-34 yrs old 35-44 yrs old 45-54 yrs old 55+yrs old Social Network Battles Digital Media in Vietnam al Media in Vietn Digital Media in Vietnam Digital Media in Vietnam DIGITAL MEDIA in VIETNAM tal Med Ce ot 78% 31% 27% 26% Access Points Zing fa banned fal Media in V Localized VS International in Vietnam Digita Vietnam 000 mimo 000 000 Vietnam Digital Media Home Work Mobile Cyber cafe Future Outlock/ Challenges Vietnam Digital Media 1 More active participation o As Internet penetration set to increase O Young netizens are adaptive to new trends 2 Ban on Facebook to be remove? Top 5 Online Activities I News 2 General Search 3 Listening to Music 4 Research 5 Chatting 3 E-commerce set to increase but faces security issues letnam