Venn on Market Intelligence

Assuming belief x motivates purchase y then: I People who don't believe x ond don't buy y = DOUBTERS or UNAWARE OF X/Y 2 People who believe x but don't buy y = UNMOVED or UNAWARE X/Y Э People who don't believe x but buy y = BLIND FAITHFUL or KNOWZ 4 People who believe x and buy y = ACOLYTES COMMERCIAL people buying y A venn on Э people market ATTITUDINAL GEO-SOCIAL people believing x intelligence DEMOGRAPHIC