The Value of a Social Following
7 VALUE + the of a SOCIAL FOLLOWING A lot of social marketers will tell you to throw ROI out the window when it comes to social media. We think they are wrong. We believe there is a value in a Like or Follow. So we've created this infographic to help show how much a social following is really worth to businesses. Нow PURCHASE INTENT is effected by following a brand O Much more likely to purchase. 13% O Somwhat more likely to purchase. 47% 40% No influence. Companies say SOCIAL MEDIA has done the following 63% 50% 45% 35% 26% 24 24% INCREASE EFFECTIVENESS OF MARKETING INCREASE CUSTOMER SATISFACTION REDUCING MARKETING COSTS REDUCING SUPPORT COSTS REDUCING TIME TO MARKET FOR PRODUCTS/SERVICES INCREASE PRODUCT/SERVICE INNOVATION INCREASING REVENUE Value of a follower f VS Facebook Twitter Facebook Share Twitter Tweet $5 $14 Facebook Like Twitter Follow $29 *Champon believes the true value for likes and follows to be much higher. For more info visit: chompon.com/chompon_social_action_value.pdf The cost of acquiring a FOLLOWER through a promoted campaign f CPL CPF Cost Per Like Cost Per Follower $1.07 AvG $2.50-4.00 Are you CAPITALIZING СРЕ on your SOCIAL FOLLOWING? Cost Per Engagement Find more resources at: I $0.75-2.50 imbue MARKETING imbuemarketing.com Sources: heidicohen.com/whats-the-value-of-a-like blogs.wsj.com/digits/2011/02/01/how-much-does-a-facebook-fan-cost-107 mashable.com/2011/12/06/cost-of-twitter-follower chompon.com/chompon_social_action_value.pdf 7 VALUE + the of a SOCIAL FOLLOWING A lot of social marketers will tell you to throw ROI out the window when it comes to social media. We think they are wrong. We believe there is a value in a Like or Follow. So we've created this infographic to help show how much a social following is really worth to businesses. Нow PURCHASE INTENT is effected by following a brand O Much more likely to purchase. 13% O Somwhat more likely to purchase. 47% 40% No influence. Companies say SOCIAL MEDIA has done the following 63% 50% 45% 35% 26% 24 24% INCREASE EFFECTIVENESS OF MARKETING INCREASE CUSTOMER SATISFACTION REDUCING MARKETING COSTS REDUCING SUPPORT COSTS REDUCING TIME TO MARKET FOR PRODUCTS/SERVICES INCREASE PRODUCT/SERVICE INNOVATION INCREASING REVENUE Value of a follower f VS Facebook Twitter Facebook Share Twitter Tweet $5 $14 Facebook Like Twitter Follow $29 *Champon believes the true value for likes and follows to be much higher. For more info visit: chompon.com/chompon_social_action_value.pdf The cost of acquiring a FOLLOWER through a promoted campaign f CPL CPF Cost Per Like Cost Per Follower $1.07 AvG $2.50-4.00 Are you CAPITALIZING СРЕ on your SOCIAL FOLLOWING? Cost Per Engagement Find more resources at: I $0.75-2.50 imbue MARKETING imbuemarketing.com Sources: heidicohen.com/whats-the-value-of-a-like blogs.wsj.com/digits/2011/02/01/how-much-does-a-facebook-fan-cost-107 mashable.com/2011/12/06/cost-of-twitter-follower chompon.com/chompon_social_action_value.pdf 7 VALUE + the of a SOCIAL FOLLOWING A lot of social marketers will tell you to throw ROI out the window when it comes to social media. We think they are wrong. We believe there is a value in a Like or Follow. So we've created this infographic to help show how much a social following is really worth to businesses. Нow PURCHASE INTENT is effected by following a brand O Much more likely to purchase. 13% O Somwhat more likely to purchase. 47% 40% No influence. Companies say SOCIAL MEDIA has done the following 63% 50% 45% 35% 26% 24 24% INCREASE EFFECTIVENESS OF MARKETING INCREASE CUSTOMER SATISFACTION REDUCING MARKETING COSTS REDUCING SUPPORT COSTS REDUCING TIME TO MARKET FOR PRODUCTS/SERVICES INCREASE PRODUCT/SERVICE INNOVATION INCREASING REVENUE Value of a follower f VS Facebook Twitter Facebook Share Twitter Tweet $5 $14 Facebook Like Twitter Follow $29 *Champon believes the true value for likes and follows to be much higher. For more info visit: chompon.com/chompon_social_action_value.pdf The cost of acquiring a FOLLOWER through a promoted campaign f CPL CPF Cost Per Like Cost Per Follower $1.07 AvG $2.50-4.00 Are you CAPITALIZING СРЕ on your SOCIAL FOLLOWING? Cost Per Engagement Find more resources at: I $0.75-2.50 imbue MARKETING imbuemarketing.com Sources: heidicohen.com/whats-the-value-of-a-like blogs.wsj.com/digits/2011/02/01/how-much-does-a-facebook-fan-cost-107 mashable.com/2011/12/06/cost-of-twitter-follower chompon.com/chompon_social_action_value.pdf 7 VALUE + the of a SOCIAL FOLLOWING A lot of social marketers will tell you to throw ROI out the window when it comes to social media. We think they are wrong. We believe there is a value in a Like or Follow. So we've created this infographic to help show how much a social following is really worth to businesses. Нow PURCHASE INTENT is effected by following a brand O Much more likely to purchase. 13% O Somwhat more likely to purchase. 47% 40% No influence. Companies say SOCIAL MEDIA has done the following 63% 50% 45% 35% 26% 24 24% INCREASE EFFECTIVENESS OF MARKETING INCREASE CUSTOMER SATISFACTION REDUCING MARKETING COSTS REDUCING SUPPORT COSTS REDUCING TIME TO MARKET FOR PRODUCTS/SERVICES INCREASE PRODUCT/SERVICE INNOVATION INCREASING REVENUE Value of a follower f VS Facebook Twitter Facebook Share Twitter Tweet $5 $14 Facebook Like Twitter Follow $29 *Champon believes the true value for likes and follows to be much higher. For more info visit: chompon.com/chompon_social_action_value.pdf The cost of acquiring a FOLLOWER through a promoted campaign f CPL CPF Cost Per Like Cost Per Follower $1.07 AvG $2.50-4.00 Are you CAPITALIZING СРЕ on your SOCIAL FOLLOWING? Cost Per Engagement Find more resources at: I $0.75-2.50 imbue MARKETING imbuemarketing.com Sources: heidicohen.com/whats-the-value-of-a-like blogs.wsj.com/digits/2011/02/01/how-much-does-a-facebook-fan-cost-107 mashable.com/2011/12/06/cost-of-twitter-follower chompon.com/chompon_social_action_value.pdf 7 VALUE + the of a SOCIAL FOLLOWING A lot of social marketers will tell you to throw ROI out the window when it comes to social media. We think they are wrong. We believe there is a value in a Like or Follow. So we've created this infographic to help show how much a social following is really worth to businesses. Нow PURCHASE INTENT is effected by following a brand O Much more likely to purchase. 13% O Somwhat more likely to purchase. 47% 40% No influence. Companies say SOCIAL MEDIA has done the following 63% 50% 45% 35% 26% 24 24% INCREASE EFFECTIVENESS OF MARKETING INCREASE CUSTOMER SATISFACTION REDUCING MARKETING COSTS REDUCING SUPPORT COSTS REDUCING TIME TO MARKET FOR PRODUCTS/SERVICES INCREASE PRODUCT/SERVICE INNOVATION INCREASING REVENUE Value of a follower f VS Facebook Twitter Facebook Share Twitter Tweet $5 $14 Facebook Like Twitter Follow $29 *Champon believes the true value for likes and follows to be much higher. For more info visit: chompon.com/chompon_social_action_value.pdf The cost of acquiring a FOLLOWER through a promoted campaign f CPL CPF Cost Per Like Cost Per Follower $1.07 AvG $2.50-4.00 Are you CAPITALIZING СРЕ on your SOCIAL FOLLOWING? Cost Per Engagement Find more resources at: I $0.75-2.50 imbue MARKETING imbuemarketing.com Sources: heidicohen.com/whats-the-value-of-a-like blogs.wsj.com/digits/2011/02/01/how-much-does-a-facebook-fan-cost-107 mashable.com/2011/12/06/cost-of-twitter-follower chompon.com/chompon_social_action_value.pdf
The Value of a Social Following
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