The Value of Signal (and the Cost of Noise)

The Value of Signal (and the Cost of Noise) The New Economics of Meaning-Making EVERY DAY WE CREATE 25 Equivalent to 125,000 years' worth of DVD-quality video. exabytes of data' 90% CONTEXT of the world's data was created in the last two years. Is data the new oil? Organizations that can separate signal from noise are already winning in the market. SMAC: A $360 billion market by 2016 • $200B • $100B • DATA ABOUT DATA $10.1 trillion $OB . Mobile Analytics 2016 Social Cloud Total 2011 revenue of the S&P 500. $766 billion Over the past year "Meaning Makers" have turned analytics into value: Economic impact from business analytics (revenues and savings) on surveyed firms over the past 12 months. 11.3% $853 billion 10.7% New value accessible if surveyed organizations used analytics best practices. Boost in revenue Reduction in costs REAL-WORLD PROOF POINTS UPS may like logistics, but it loves data even more. Fuel Analytics helped save ] Fuel 85 million miles per year 8 million gallons of fuel San Francisco Giants score a home run with the insights gained through analytics. Dynamic ticket pricing "has added tens of millions of dollars to our bottom line." Bill Schlough, Giants CIO Sold out over 230 straight games. THE POTENTIAL $766 billion More than New value accessible 29.7% ,through "meaning-making" of executives said By decoding Code Halos – the digital data that surrounds people, organizations and things – with business analytics, companies can ignite performance. new product/service development could be improved with business analytics. 1 IBM (http://www.ibm.com/big-data/us/en/) 2 SearchStorage (http://searchstorage.techtarget.com/definition/exabyte) 3 Science Daily (http://www.sciencedaily.com /releases/ 2013/05/130522085217.htm) Find out more about the power of meaning-making in our full report, http://cogniz.at/ValueOfSignal. Forbes (http://www.forbes.com/sites/perryrotella/2012/ 04/02/is-data-the-new-oil/) C Cognizant Cognizant compilation of industry reports. Il other data is from a 2013 research study by Cognizant and Oxford Economics.