Valentine's Day: The Price of Love

Valentine's Day: The Price of Love It's that time of year again, when lovers celebrate each other with flowers and gorge themselves on heart-shaped chocolates and candy. So we set out to find which cities spend the most on Valentine's Day related merchandise (chocolates, candy, intimates) and which companies are profiting the most off the holiday, all based on Mint.com data. LOM Cupid's Top 10 Cities These are the 10 cities in which Cupid's arrows smote the most hearts - or at least where people spent the most on flowers - in February 2010. NGL #1, SAN JOSE $69.80 LAS VEGAS $69.20 SAN ANTONIO $68.60 JERSEY CITY $67.58 BROOKLYN $67.36 #1 PLANO $66.90 10 DALLAS $66.59 SAN FRANCISCO $66.51 NEW YORK $66.40 ATLANTA $66.39 Money CAN Buy You Love Jewelry, flowers and intimates are the most-purchased items for Valentine's day. Below is the average amount Americans spent on items from each of these brands in 2010. Intimates Jewelry Flowers $100.00 $1.000.00 $100.00 $75.00 $750.00 $75.00 $50.00 $500.00 $50.00 $25.00 $250.00 $25.00 80 s0 $0 Victoria's Secret Bare Fragrance Net Tiffany Blue Nile Zales FTD JustFlowers ProFlowers Necessities Spend Per Transaction Change from 2009 to 2010 Compared with 2009, 2010 saw minor growth in some sectors, but is relatively on par in others. Most notable is the growth in flower spending. Intimates 2009 2010 $90.00 $80.00 $70.00 $60.00 $50.00 Jan. Feb. Mar. Aprг. May Jun. Jl. Aug. Sept Oct. Nov. Dec. Jewelry $600.00 $500.00 $400.00 $300.00 $200.00 Jan. Feb. Mar. Apr. May Jun. Jul. Aug. Sept. Oct. Nov. Dec. Flowers $90.00 $80.00 $70.00 $60.00 $50.00 Feb. Mar. Apr. May Jun. Jul. Aug. Sept. Ot. Nov. Dec. Jan. Source: mintcom MINT.COM