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The use of Siri

be Sirious.com THE USE OF SIRI USA UK AUS GER 65% WORLD WIDE 53г. JAP BY IPHONE 4S OWNERS WHAT % OF OWNERS USE SIRI REGULARLY"? ALL COUNTRIES SUPPORTED COUNTRIES BY PREVIOUS PHONE: FEMALES MALES 49% 58% 59% 47% 61% OTHER SMARTPHONE NO SMARTPHONE OLDER IPHONE BY AGE: 60% 50% 55% 70% 67% AGE < 20 AGE 20-29 AGE 30-39 AGE 40-49 AGE 50+ WHAT % OF THEM USE. 12 77% 73% B% 70% 67% 63% 57% 54% 53% 49% 37% 25% 11% WEB SEARCH CALL MAPS CONTACT INFO REMINDER ALARM CALENDAR WEATHER TEXT MUSIC NOTES EMAIL WHAT % OF THEM APPRECIATE.. WHAT IS THE MAIN REASON FOR USING SIRI? 9,2.2. 32 HANDS FREE CHALLENGE 53% 70%. 82: 27 STAR TREK EASY 37 61% 77. 28% QUALITY OF ANSWERS EASE OF USE VISUAL DISPLAY FUN FAST WHEN THEY USE SIRI IN PUBLIC THEY FEEL... AND THEY THINK ERRORS ARE CAUSED BY. 34 14% 9% 32% 11 20% 30 SIRI's ABILITIES EXTERNAL FACTORS 23 27 NOT SURE USER's LANGUAGE NON-USERS WERE PUT OFF BY.. WOULD NON-USERS USE SIRI OTHERWISE? 52:% ERRORS 53% 36% LANGUAGE ISSUES 49% 28% POOR ANSWERS 20% DIFFICULTY OF USE 112 18% DISCOMFORT 33% 10% PRIVACY CONCERNS TOUCHSCREEN PREFERENCE NO MAYBE YES beSirious.com SOURCE: ONLINE SURVEY beSirious.com - 661 PARTICIPANTS - 352 SIRI USERS- 309 SIRI NON-USERS. *Reqular use includes owners who use Siri every day, a few times per week or a few times per month. beSirious.com was part of a user interface research project at University College London. Data are from iPhone 4S users in 79 countries. Star Trek logo and name are trademarks of CBS Studios Inc., Siri name and Apple logo are trademarks of Apple Inc. EMBARRASSED UNCOMFORTABLE INDIFFERENT COMFORTABLE ( FEMALES MALES O ER

The use of Siri

shared by JiriSiftar on Nov 14
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Findings of University College London research on the use of Siri amongst 661 iPhone 4S users from 79 countries.

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beSirious.com

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