Use of Digital Marketing in Mobile Device by AD Agencies in 2014

Use of Digital Marketing in Mobile 2014 Device by AD Agencies in The Percent of AD Campaigns with a Digital Component is Smaller than expected 63 % of ad campaigns over the past year included a digital advertising component Agencies Reuse Their Desktop Creatives on Mobile Devices Almost Half of the TIME advertisers that reuse the ad creative they develop for desktop for mobile devices advertisers that design ad creative specifically for 42% 56% mobile devices Most Agencies Polled are Creating Brand Awareness Campaigns, Not Direct Response Campaigns 24% Desktop Direct Response Campaigns 33% Mobile Phone 33% Tablet Desktop 16% Direct Response and Brand Awareness 10% Mobile Phone Equally 16% Tablet Desktop 61% Brand Awareness 57% Mobile Phone Campaigns 52% Tablet Most Agencies Primarilly Buy Mobile Impressions From AD Networks % of mobile impression % 4270 buys are distributed on ad networks % of mobile impression 2870 buys are distributes on ad exchanges % of mobile impression 29%0 buys are direct buys from publishers 42% 28% 29% storm brain thinkinsights Developed in Public Interest designs with Google