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Unscrambling the Myths About Social Media

UNSCRAMB ING THE MYTHS ABOUT SOCIAL MEDIA OUT-OF-SYNC IN-SYNC Millennials communicate in emojis, a visual vernacular that conveys humor, ambiguity, personality and meaning. My 18-year-old texts like I do. OUT-OF-SYNC IN-SYNC In many markets, it's a burgeoning e-commerce platform. Instagram is just for sharing pics. OUT-OF-SYNC IN-SYNC Social media is for the young. It's thanks to grandma that Facebook was the dominant social network in 2013. OUT-OF-SYNC IN-SYNC Recent studies reveal that Facebook outpaces Twitter is a reliable barometer of broader public opinion. other social networks in second screen activity. OUT-OF-SYNC IN-SYNC Twitter's skewed demographics Twitter serves as a primary second screen platform during make it an inaccurate indicator. Live TV events. OUT-OF-SYNC IN-SYNC Google+ is a ghost town that doesn't really matter. Because of Google's dominance in search, Google+ plays an integral role in determining your brand's search ranking. OUT-OF-SVNC IN-SYNC Internet users only use traditional search engines for discovery. The second largest search engine is actually a social network-YouTube- and it's bigger than Bing, Ask, AOL and Yahoo! combined. OUT-OF-SYNC IN-SYNC Brands must pick the ideal social networks to reach and impact their unique target. My brand needs to be on every social network. OUT-OF-SYHC IN-SYNC It's not the length of your content, but what you say with it. People primarily prefer to engage with snackable content. OUT-OF-SYNC IN-SYNC 10 Facebook hashtags Hashtags do nothing to generate additional exposure and are limited by Facebook users' privacy settings. turbo charge viral reach. OUT-OF-SYNO IN-SYNC 11 Watching TV online is more popular than watching live- streamed game play. Each month millions of visitors go to Twitch, a broadcasting gaming video platform to watch other users play games. To fablloLU sparks & honey @sparksandhoney www.sparksandhoney.com sparks & honey LO 00

Unscrambling the Myths About Social Media

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Social media has transformed the speed at which consumers demand marketers respond to their needs. It’s imperative for brands to be agile—to adapt to consumers’ dynamic behaviors and synchroni...

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