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Undergrad Independence: The Contemporary College Experience

UNDERGRAD INDEPENDENCE GMR THE CONTEMPORARY COLLEGE EXPERIENCE High school graduates will soon seek their own paths in college, but things have changed since their parents were in school. Just how independent are today's undergrads? That depends on what you're measuring. INDEPENDENCE Parents and students agree that college students are less independent than they were a generation ago.* PARENTS LESS INDEPENDENT 64% 19% 17% MORE INDEPENDENT ABOUT THE SAME COLLEGE STUDENTS LESS INDEPENDENT MORE INDEPENDENT 147% 131% ABOUT THE SAME 22% votes: 1,127 INCOME When students broke down their sources of income, their parents came out on top.** PARENTS/RELATIVES 140% 131% 129% PART-TIME EMPLOYMENT STUDENT LOANS 15% 13% FULL-TIME EMPLOYMENT PERSONAL SAVINGS 4% 13.8% 12% OTHER LOANS FEDERAL WORK STUDY OTHER Numbers based on weighted distribution SELF SUFFICIENCY No need for parental pointers on how to handle maintenance issues. Most students just Google it.** CALL... GOOGLE IT 46% MAINTENANCE 32% MY PARENTS 15% MY FRIENDS 7% votes: 648 COLLEGE SELECTION When it came time to pick a school, about a third made the decision without the help of their parents.* 36% 28% 26% 10% PARENTS HELPED SOMEWHAT PARENTS DIDN'T HELP AT ALL PARENTS PARENTS BARELY HELPED HELPED A LOT votes: 792 POLITICS College is a time to question the world and formulate opinions, but most people don't stray too far.** 28% 30% 21% 12% STRONGLY SOMEWHAT STRONGLY AGREE WITH PARENTS AGREE AGREE DISAGREE DISAGREE WITH PARENTS WITH PARENTS WITH PARENTS WITH PARENTS CAREER When picking a career, hardly anyone pursues the same path as their parents.* MALE FEMALE INDEPENDENT INDEPENDENT SAME CAREER AS DAD 12% SAME CAREER AS MOM 9% SAME CAREER SAME CAREER AS DAD CAREER CAREER AS MOM 88% 3% 84% votes: 846 FAMILY Parents generally feel the relationship with their kids is unaffected by college, but students can expect to feel a shift.* TIES COLLEGE STUDENTS PARENTS DOESN'T AFFECT 39% 50% THE RELATIONSHIP MUCH BRINGS PARENTS AND KIDS 32% 27% CLOSER TOGETHER DRIVES PARENTS AND KIDS 29% 23% FURTHER APART votes: 688 * SodaHead, 2012 (http://www.sodahead.com/survey/featured/survey-grad/) Gathered: May 18, 2012 ** Results taken from a 2012 GMR I of University of Wisconsin-Milwaukee students. engage us @ facebook.com/gmrmarketing twitter.com/gmrmarketing GMR gmrmarketing.com %24

Undergrad Independence: The Contemporary College Experience

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A whole new crop of millenials is set to become college freshman. Millenials have massive buying power, so by nature this segment is essential to brands. But to connect with this group, you have to un...

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GMR Marketing

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Education
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