The Ultimate Guide to Using Emojis in Email Marketing

The Ultimate Guide to Using Emojis in Email Marketing Symbols have been used in email subject lines for years. Arrange by: Date Democratic National Committee 11/26/14 w/POTUS Delta Air Lines 8/20/14 Г 1 Register 2 Spend $50 dining 3 Earn 150 miles Vera Bradley 9/5/13 Summer checklist: v Sarong v Beach Towel... Jeep 7/1/13 Г PI Your Jeep newsletter is here. Neiman Marcus 4/1/13 7 shoes for a well-rounded wardrobe The most and least effective emoji in subject lines: 7 Best Affect on Z Worst Affect on Avg. Open Rate Avg. Open Rate 65.72% 9.52% 20.95% 10 8.10% 10.65% 8.03% B2C Around 2% of B2C subject lines include special characters or emojis. :-) :-( ;-) EMOJIS VS. EMOTICONS EMOTICONS Born in September :-) 1982 when computer scientist Scott Fahlman suggested that :-) and :( could be used to distinguish jokes from serious statements online. :D Ö A typographic display :-1 of a facial representation. Used to convey emotion in a text-only medium. ;ABC()– EMOJIS Created by Shigetaka Kurita in Started with 1999 176 symbols UN Must be encoded into Unicode so they are legible across devices and operating systems. Unicode provides a unique number for every character no matter what platform, program, or language used. There are now 1,282 emojis supported by Únicode Each company has its own version of what the emoji descriptions should actually look like, which is why they look different across operating systems, like the dancer emoji: jOS 6-ioS 8.2 OS X 10.7-OSX 10.10.2 Previous Google Apple ioS and OS X Google Android Android 4.4 TIPS on how to use them wisely Adding visual elements to subject lines has proven effective for some brands. Use them purposefully: to emphasize your topic. as a visual shortcut to add humor to your brand or topic. or playfulness. Consider the tone of your email. Make the emoji relevant. Serious topics may not benefit from The snowman may increase open rates, but probably not in June. BREAKING NEWS emoji usage. Audience demographic matter. Millennials may react better to emoji than older generations. Conduct A/B tests to see what your em.ail subscribers prefer Send a test email. Test your subject lines with emojis on all platforms before sending your email The most effective subject lines: have a creative edge predispose openers to engage with the email's content generate the highest conversion are straightforward rate or sales Emojis can be a breath of fresh air for your email campaigns, but they aren't a silver bullet. Use A/B testing in your campaigns to find out if they'll cause your open rates to skyrocket. blog.marsdenmarketing.com nymag.com theguardian.com blogs.wsj.com pbs.twimg.com unicode.org econsultancy.com salesforce.com salesforce marketing cloud ФВо