The UK Digital Revolution

Digital Communication in the UK This infographic brought to you by Exact Target. Population: Internet users: 62,218,761 84.8% Mobile Subscriptions: Ad spending in 2011 88.7 Million O- 1 milon Mobile £203.2 million Display advertising £68.9 million SMS/MMS advertising £7.6 million Banner ads on social media platforms £240 million Mobile Internet connections 2011, by age group 16-24 25-34 35-44 45-54 55-64 65+ 2009 | 33% 32% 27% 19% 10% 2010 | 44% 47% 32% 25% 13% 3% 6% 2011 71% 65% 49% 33% 21% 8% Expenditure on mobile advertising formats [2010] 2009 2010 Search +172% growth £20.2 million £54.9 million Display advertising +61% growith £17.4 million £28.1 million Purchases resulting from marketing messages, by channel % of UK online users Email Text message 12% 46% Direct mail Facebook 40% 10% Voucher site Location-based social network 37% 7% Phone call from a company Twitter 12% 4% Email: A channel for all Facebook: The place to be of UK online consumers check email at least once a day. 82% 51% of UK online consumers check Facebook at least once a day. 63% of UK online consumers 68% ef UK onine consumers use email for personal contacts. are active Facebook users. 44% 43% of UK online consumers use email as a means of connecting with old friends. /0 of UK online consumers use Facebook for personal contacts. 39% of UK online consumers 8% of UK anline consumers report using Facebook for business. Luse email for work purposes. Motivations to subscribe What drove you to give your email address to a company, association or organisation? Motivations to "“Like" What drove you to "Like" a company, association or organisation on Facebook? To receive discounts To receive discounts 52% 49% To receive "free stuff" or giveaways To receive "free stuff" or giveaways 44% 48% Shop with this company or buy this brand Shop with this company or buy this brand 39% 26% To keep up-to-date with products To keep up-to-date with products 34% 26% To receive advanced notice of new products To receive advanced notice of new products 32% 23% For more info related to my interests For more info related to my interests 27% 22% To gain access to exclusive content To gain access to exclusive content 25% 21% To receive alerts related to developments To receive alerts related to developments 12% 17% Someone recommended it to me Someone recommended it to me 11% 13% Quick and easy way to keep finger on pulse of company Quick and easy way to keep finger on pulse of company 11% 13% To show my support to company for others 6% To show my support to company for others 12% To be affiliated with the product or brand To be affiliated with the product or brand 4% 9% Sources May 2012 World Bank http://www.iabuk.net/about/press/archive/uk-internet-adspend-increases-144-to-48-billion » http://www.iabuk.net/news/2010-mobile-adspend-figures "The Social Break-Up UK"- A research report from ExactTarget. www.exactarget.com/sft