TXT me maybe: the basics of SMS marketing

Txt Me Maybe THE BASICS OF SMS MARKETING THERE ARE MORE NOMOPHOBIA 72% OF ADULTS USE SMS. MOBILE PHONES IS THE FEAR OF BEING AWAY FROM YOUR IN THE US THAN PEOPLE & MOBILE PHONE 77% FOR SEVERAL MISSING OF CANADIANS HOURS AT A TIME. HAVE MOBILE PHONES. PEOPLE LOOK AT THEIR PHONE EVERY 6 MINUTES; THAT'S 95% SMS IS FLEXIBLE & CUSTOMIZABLE OF TEXTS ARE READ WITHIN 150 TIMES A DAY 3 MIN. OFFERING PERSONILIZATION, DEPLOYMENT OPTIONS & EASY DATABASE SEGMENTATION. WHAT SPAM? DELIVERY ENGAGEMENT RATES IN 7 SEC. THERE ARE NO SPAM FILTERS & YET LESS THAN FOR SMS ARE 6-8 TIMES HIGHER THAN FOR EMAIL. THAT'S 1% OF TEXTS LIGHTNING ARE SPAM. FAST. Types of Shortcodes STANDARD ZERO-RATED PREMIUM (FREE TO USER) COMMON USES: COMMON USES: • MARKETING UTILITY ENTERPRISE SOCIAL CONTENT COMMON USES: MCOMMERCE • MARKETING • DONATIONS UTILITY ENTERPRISE $$ BRAND PAYS $$ END USER PAYS BRAND PAYS END USER PAYS END USER PAYS BRAND PAYS * FREE IF MOBILE PLAN INCLUDES TEXTING USE SMS TO BUILD A PERSONAL CONNECTION AND MAKE IT COUNT. OLSON GATEWAY SOURCES: http://www.statcan.gc.ca/tables-tableaux/sum-som/101/cst0/demo0Za-eng.htm http://cwta.ca/wordpress/wp-content/uploads/201/08/ SubscribersStats_en_2012_4.pdf http://files.ctia.org/pdt/CTIA_Survey_MY_2012_Graphics-_final.pdf http://pewinternet.org/-/media/Files/Reports/2010/PIP_Nielsen%20Apps%20Report.pdf http://www.dailymail.co.uk/news/article-2276752/Mobile-users-leave-phone-minutes-check-150-times-day.html http://www.simplycast.com/blog/top-10-benefits-sms-marketing http://www.motomessage.com/sms-text-marketing-statistics-trends/ http:/www.mobilecommercedaily.com/sms-has-eight-times-the-response-rate-of-email-study Sukhmani Dev | Director, Gateway & Carrier Business Stacy Rampersad | Customer Quality Specialist Caley Brock | Research Intern Joel Lee | Manager, Research & Analytics Izabela Melon | Designer & Marketing Coordinator OLSON.COM MYTHUM.COM