TV is Changing
TV is no longer a single screen in your living room. VIDEO INDEX Q1 2013 19 The share of video views on tablet and mobile grew in Q1 ..and it's more than doubled since the start of 2012 TABLET and MOBILE VIDEO BREAKING VIEWING RECORDS Mobile and tablet video viewers spent more than half of their total online viewing time watching long-form content in Q1. 25% of total tablet viewing time was spent with content more than 60 minutes long. 10-30 min 30-60 min 60+ min Ive DOMINATES vAn LIVE V.O.D. Mobile audiences spent more than 3x longer watching live content than watching on-demand. VOD: 3.6 min Live: 16 min VOD: 2.36 min and tablet video viewers spent more than 4x longer. Live: 8 min SPOTLIGHT ON: АРАС Last quarter, viewers in Thailand, Singapore, Hong Kong and Japan spent more than 33% of their total online viewing time watching videos longer than ten minutes. Live VOD 52 min In Singapore, Japan, Korea 49 and Hong Kong, viewers watch live video 20x longer than on-demand media, across all device types. min SINGAPORE JAPAN In every APAC country sampled, the average time per play for live video was longer than 15 minutes. 49 min KOREA HONG KONG 44 min In over half the countries, the average viewing session for live video was longer than 30 minutes. Smart media companies use big data to turn INFORMATION into INSIGHTS and make more money with multi-screen video. Download the full report at ooyala.com/online-video-index :OOYALA
TV is Changing
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