Trends on $5 Million in Sandy Relief Giving

TRENDS ON $5 MILLION IN SANDY RELIEF GIVING Network for Good is the leading digital giving platform. In our eleven-year history, we've processed nearly $750 million for over 80,000 nonprofits. During natural disasters such as Superstorm Sandy, Network for Good curates a list of relief organizations responding to the crisis and works with partners Yahoo!, CrowdRise, Capital One, YourCause and others to promote donation links so donors can make informed giving decisions. DONATE NOW SUMMARY The average donation for Sandy relief was slightly higher than for recent disasters; $79 versus $68 for the Japan tsunami and Haiti earthquake responses. + The Text2Give appeal spread mostly via social media and on Network for Good's own portal text donations accounted for nearly 10% of giving through these giving options. + More companies launched disaster campaigns on the Network for Good platform than for previous disasters, especially for employee giving with matching funds. + Nonprofits and companies for the first time orchestrated more relief appeals across several channels (websites, email, mobile, social, TV, radio, even ATMS!) to rally relief donations. ONLINE GIVING GIVING CONCENTRATION DECEMBER & DISASTERS DOMINATE FIRST U , SEVEN DAYS DEC 5 December is the strongest giving month for most nonprofits, but natural disasters create fundraising 'events' in the media, attracting impulse gifts and creating online donation spikes as high as 10 times normal giving levels, but still less than December levels. Disaster giving is concentrated in the first 7 days of a disaster response - when the media attention is high - and typically peaks at Day 3-5. SANDY GIVING TIMELINE DAYS 1-7 The giving in response to Superstorm Sandy followed the typical trend, with the majority of donations concentrated between days 1-7, but with additional peaks in line with media coverage of new developments in the disaster response efforts, such as the cancellation of the New York Marathon. TOP CHARITIES DONATION CHANNELS SOCIAL GOOD 34% American Red Cross 62% CHARITY WEBSITES PORTAL GIVING MOBILE EMPLOYEE GIVING 2. THE SALVATION ARMY USA MEDIA SITES 29% 3. AT&T FOUNDATION MEDIA SITES SOCIAL GOOD PLATFORMS 4. THE FOODBANK OF MONMOUTH AND OCEAN COUNTIES 5. AMERICARES + Media sites such as Yahoo!, which embeds 'how to help' links within content, are an effective channel for compelling people to give in the moment of reading a story about the disaster. 6. MATTHEW 25: MINISTRIES 7. COVENANT HOUSE + Employee giving and social good platforms are other strong channels, as companies often offer matching funds to amplify employee impact and peer-to-peer calls to action via authentic social messengers catalyze donations. 8. FEEDING AMERICA 9. HUMANE SOCIETY OF THE UNITED STATES 10. SAVE THE CHILDREN You can learn more about these giving channels in The Network for Good Digital Giving Index available at www.onlinegivingstudy.org/quarterlyindex SAMPLE OF RESPONSE EFFORTS FROM NETWORK FOR GOOD PARTNERS YAHOO! crowdrise Wedady, Cber 21, 2012 ABOUT A PUNORAISER rMA MONPROFIT DONATE CHAOS Find ivente, Panpa Chartan The Volkswagen Touareg. TRENDING NOW JOIN UNITED IN HELPING SUPERSTORM SANDY RELIEF EFFORTS AmeriCares FEED NG Sare 2 Deadp Creigult s. 07 Becent meming or 03 K Graw 08 Sre s DONATE NOW United Airlines Foundation wi contribute up to $50.000 to motch donations to the American Red Cross, Feeding America or AmeriCares We will oot through the days ahead Arit te tra l and te tt Ceet bears rtrg wd ea t spota UNITED United Airines is matching the next S50,000 raised for hurricane Sandy relief efforts. Please click here to check It out and post about it everywhera. The Volkswagen Touareg Rorep feesed on 11 state in lastfeg ONLINE FUNDRAISING THE CROWD: -Shelen t senh Com. b eted CapitalOne A Adobe $58,279 what's in your wallet? Giving Sita Home Fa Nangr red The Ward FAa Contact U My Pro SUPPORT HURRICANE SANDY DISASTER RELIEF EFFORTS Hurricane Sandy Relief Support those affected by Hurricane Sandy by making a donation to the American Red Cross for providing relief and long-term recovery. Donate your No Hassie Rewards" or cash using your Capital One" card. As usual Capital One covers all ransaction fees so 1o0s of the donation goes to the charity. Click on a charity below to make a donation. » National Voluntary Organizations Active in Disaster (VOAD) » American National Red Cross Adobe will provide a special 2:1 match of all employee donations (US$15 and over) to the Giving Site atftlr anak. American Red Cross until December 31. SUPPORT HRCRE Sr HASTER RE DONATE ENCOURAGE CHOOSE DONATION AMOUNT DONATE NOW Find a charity Charity name or keywords DONATE NOW uing your Cete One card Look locally ZIP GUDESTAR" In advance of natural disasters, Network for Good works with corporate partners to ready a disaster giving plan and microsite that can be easily activated when disaster strikes. Our partners often respond within 24 hours of a new crisis emerging to capture generosity while media attention is high and support the on the ground relief efforts of nonprofit responders. Need a plan? Learn more at www.networkforgood.org/howtohelp. Source: Network for Good Network for Good, www.NetworkforGood.org