Travel Trends: Hawaii Is For Lovers

FLIPKEY TRAVEL TRENDS by otripadvisor •HAWAI• DESTINATIONS #1 HONOLULU Top overall destination 13 % OF ALL VACATIONS • Honolulu 13.7 • Kihel 12.4 • Walkiki 8.6 • Lahaina Kailua-Kona Polpu Kaanapali • Kapaa • Princeville • Wallea 8.5 6.3 6.2 4.2 3.7 3.5 3.3 AlL Others 29.7 TOP SPOTS BY PARTY SIZE TOP SPOTS BY COST PARTIES OF TWO 1. Honolulu MOST EXPENSIVE 1. Wailea-Makena 2. Lanikai 2. Haleiwa 3. Kailua-Kona 3. Makena 4. Lahaina 4. Puako 5. Kihei 5. Kahuluiv LARGE GROUPS LEAST EXPENSIVE 1. Ocean View 2. Puna Beach Palisades 1. Kihei 2. Honolulu 3. Lahaina 3. Ninole 4. Pahoa 5. Pahala 4. Waikiki 5. Kailua-Kona 40: 70.340 Maximum Party Size Percent of travelers who visit the Top 10 Destinations in Hawaii TYPICAL PARTY SIZE 50%- 45% #1 PARTIES OF 2 Most common group size 40% ALL OTHERS 30%- 45% 19% 55% 20% Hawall Is a romantic paradlse 45% of reservation requests are for parties of two, and peak season occurs around Valentine's Day. 11% 10% 8% 6% 4% 2% 2% 1% 2% 5 6 7 8 9 10+ Party size COST PRICE PER NIGHT: YEARLY TIMELINE $397/night $372/night vacations around Valentine's Day $500- vacations around Christmas $400- $300- $200- $100- O $135/night vacations around Sep/Oct JAN FEB MAR APR MAY JUN JUL AUG SEP ост NOV DEC PRICES OF NOTE: AVERAGE COSTS The most expensive property listed on FlipKey.com in Hawaii is $12,121-$26,263 per week $126.74 $213.67 $314.27 $37364 $506.87 per night I bedroom per night: 2 bedroo ms per night: 3 bedrooms per night 4 bedrooms per night: 5 bedrooms perguest, per night The least expensive property on FlipKey.com in Hawaii is $49 a night Overall, per nig ht overall, per stay $57.80 $184.95 $1G18.23 $$$ INTEREST BY TOTAL NIGHTLY COST INTEREST BY COST PER PERSON of all requests are for properties listed JU /0 for $100-s199/night 80% of all requests are for $25-$99/night 50 T per person .................: 38% 40 42% 25 30 28% 30 26% 25 23% 22% E 20 & 15 * 10 O 20 10% 9% o 10 1% 1% Under $50 $50-s99 S100-S149 $150-$199 $200+ Under $25 $25-$49 $50-$99 $100-S199 $200+ Nightly Cost (USD) Nightly Cost Per Person (USD) TRAVELERS OVERALL LENGTH OF STAY PER VISIT: YEARLY TIMELINE 12.4 days 15- Trip length around New Year's Day 7.3 days Average length of stay in Dec 12- DEC 3.3 days Tie lengthin early February O $4.8 days Trip length in mid-August JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC Irrespective of party size, trip length or time of year, average planning time for Hawaii vacations is 11-13 weeks. TRAVELER ORIGINS OVERALL HI. TRAVEL ORIGIN VISTOR % TYPE California 19.4% 8.5% Fly Fly Fly Fly Fly Fly British Columbia In-State 3% Washington Alberta Ontario 7.6% 5.7% Out-of-State 63% 3.4% Oregon 3.3% International 34% Техas 3.3% Fly n/a Fly Fly Hawaii 3.0% New York ILLinois 2.4% 2.3% MOST POPULAR VACATION LENGTHS TOP 5 TRAVEL WEEKS OF 2011 25% of all requests are /n for exactly 7 days 50 2/18/2011 - President's Day Vacation Week 43% 2/25/2011 - President's Day Vacation Week 23% 21% 12/23/2011- Winter Break (Christmas) 20 7% 10 6% 2/11/2011- Valentine's Day 1-2 days 3-5 days 6-8 days 9-14 days 15+ days 1/21/2011- Week of MLK Jr. Day Length of Stay % of Reservation Requests % of Reservation Requests % of Reservation Requests % of Reservation Reque sts