Toying with Childrens Health

TOYING with ICHILDREN'S HEALTH Climbing trees and ropes used 1979 to be standard practise Roller Skates 3 Million units sold for children in 6 Months 1982 BMX 1985 Wheelie Bike 4 Million units sold Cabbage Patch Dolls • 1986 sold $3 Million Pogo Ball Sold $100 Million 1990 Nintendo Gameboy sold $118.7 Million 1994 Playstation 1996 sold over $12 million by 2011 Tickle Me Elmo 1998 sold $10 Million Furby sold $1.8 Million By the year 2000 children had more conventional and high end toy options 2000 As years pass toys require less and less physical activity 2001 Bratz sold $2.77 Billion • by 2010 2005 Xbox 360 2009 sold $57.6 Million by 2011 Zhu Zhu sold $10 Million 2011 CoD Modern Warfare sold $775 Million in 5 Days Children who have less time for active play rapidly gain weight LifeStyle Since 1980 childhood obesity rates have TRIPLED. If the current trend continues, more than 86% of adults in the United States will be overweight or obese by the year 2030. But how did we get so big so quickly? 32% 32% of American children are Overweight or Obese 50% 50% Overweight children remain overweight as Adults Activity %3D 1 in 4 Playstation sold over $ 12 million 1 in 4 children do not participate in any physical activity in their free time Children spend an average of 7.5hrs/day on entertainment media 12 . Each daily hour of entertainment media increases the prevalence of being overweight by 2% Consequences i-- Obese children are more likely to have: · High blood pressure - Sleep Disorders - High cholesterol •Cardiovascular disease • Low self-esteem · Breathing problems Joint problems - Type 2 diabetes • Depression romanti ed by rugal