Top Tech Trends of 2011

TOP TECH TRENDS OF 2011 1 GROUP BUYING GO-TO PLATFORMS GROUPON livingsocial Fueled by both the new social web and a down economy, group buying gained an even greater foothold in 2011, acquiring new customers and expanding into international markets. GROWTH OF GROUPON SUBSCRIBERS GOING INTERNATIONAL (MILLIONS) Groupon has gone on an international buying spree, snapping up competitors around the world, including those in Australia, Russia, and Japan. The daily deal site's overseas operations accounted for 53.8 percent of its revenue in the first quarter of 2011. 155 140 115 105 90 47% 75 of online consumers will redeem an online coupon in store or directly through a website in 2011. – eMarketer 60 45 30 15 MAR. 2009 DEC. 2009 MAR.2010 JUNE 2010 SEPT. 2010 DEC. 2010 MAR. 2011 JUNE 2011 SEPT. 2011 2 GEOLOCATION APPS GO-TO PLATFORMS foursquare facebook. Riding on the smartphone wave, location-based apps such as Foursquare have gained steam this year. With Facebook and Google perfecting their own versions, the popularity of this technology stands to reach even greater heights. Foursquare annual user growth (2009-2011): 1,000 percent with 50 percent of its 15 million users coming from outside the U.S. GO-TO DEVICES 3 TABLETS iPad Samsung GALAXYSII Apple's market-leading iPad first arrived on the scene about two years ago, but according to Pew Research, 11 percent of the U.S. adult population already owns a tablet. With the price of Amazon's new Kindle Fire starting at an affordable $199 and other tablet prices likely to drop in the coming years, sales are poised for even greater growth. amazonkindle 1/2 65% Total amount of tablets shipped This is more than Estimated Apple iPad market share (2011): Gartner predicts that the average price of tablets will be about half of what it is today. worldwide in the second quarter of 2011: THREE times the 18.7 million units. 65% amount of units sold last year during the same quarter. 5 ONLINE VIDEO 4 CLOUD-BASED PRODUCTIVITY APPS IN ENTERPRISE Cloud-based applications such as Google Docs-which aims to GO-TO PLATFORMS replace Microsoft Office-saw a Although online video has been popular among the younger set for years, more traditional enterprises are finally recognizing its value and embracing it as part of organizational strategies. rapid increase this year. In 2011, more homes and businesses Docs embraced these cloud applica- tions, which offer free, conveni- ent access to a network from any location and improved collabora- tion among dispersed teams. GO-TO PLATFORMS Dropbox vimeo You Tube iCloud By 2013, more than 25 percent of content consumed by workers will be dominated by videos and audio. – Gartner.com $241 BILLION $41 BILLION 83% of surveyed American executives say they watch more online video today than they did a year ago. Forrester estimates that the global cloud market will increase from $41 billion to $241 billion in 2020. 6 ONLINE Q&A 7 CROWDFUNDING Q&A sites are built on the concept of community information shar- ing and they just might give search engines a run for their money. Why Google the best Italian restaurant in Chicago when you can go online and get firsthand recommendations from natives of the Windy City? The growth of crowdfunding websites is allowing entrepreneurs to tap into networks of small investors, without the risks of traditional financing. The House of Representatives recently passed the Entrepreneur Access to Capital Act, which now allows entrepreneurs to crowd source up to $2 million per year without having to register with the SEC. GO-TO PLATFORMS GO-TO PLATFORMS Quora ChaCha StackExchange KICKSTARTER {} profounder INDIETGOGO NUMBER OF REGISTERED QUORA USERS JANUARY 2010 JANUARY 2011 1,470 547,777 The number of crowdfunding sites around the world rose by about 68 percent from 2010 to 2011. 68% Kickstarter has raised more than $84,000 for more than 13,000 projects. PERCENTAGE GROWTH: 37,000% 8 MOBILE PHOTO SHARING APPS 6O-TO PLATFORMS Instagram Hipstamatic WEEKS 8 WEEKS: 8. How long it took Instagram's developers to create and launch the app. iPhone app Instagram currently boasts close to 15 million users and represents just the tip of a booming mobile photo sharing trend. With the increased prevalence of high-megapixel smartphones, users are embracing photo-sharing apps as a convenient way to share their life visually with their social net- works. Marketers are also using the app as a new platform to build brand awareness through photos. INSTAGRAM APPLICATION USERS In just 13 months since its launch, the app has picked up more than 13 million users. WHAT'S UP FOR 2012? MOBILE COMMERCE (1 BIG DATA BOOM (2 INTERNET TV WILL BECOME THE NORM IBM reports that 90 percent of the data in the world today was created within just the last two years. The International Data Corporation discovered that digital information is doubling every two years. Dealing with this volume of data and learning how to harvest the information could With online video capturing the atten- tion of countless Internet users, it's fair to say that Internet TV will begin to see some traction, too. The problem with television on the web today is the poor resolution, lag-time and lack of personalization. Why drive to the bank when you can pay for your bills directly on your phone? Or how about finding the best deals within a few clicks? Forrester expects mobile commerce to become a $31 billion indus- try by 2016, composing nearly 10% of all e-commerce. open up big opportunities. In fact, McKinsey suggests that if U.S. health care were to leverage big data to drive efficiency and quality, this sector could create more than $300 billion in value every year. A new U.S. broadband policy objective calls for at least 100 million homes to have access to download speeds of at least 100 Mbps and upload speeds of 50 Mbps. This could help to create a much more enriching online TV experience. SOURCES: IBM.COM, IDC.COM, MASHABLE.COM, TECHCRUNCH.COM, COMPUTERWORLD.COM, PBS.ORG, WSJ.COM, THENEXTWEB.COM, GROUPON.COM, G+ TRENDWATCHING.COM, READWRITEWEB.COM, VENTUREBEAT.COM, GARTNER.COM, QUORA.COM, EMARKETER.COM, MCKINSEY QUARTERLY, DIGITIMES.COM, CANACCORD GENUITY, FORRESTER RESEARCH, PEW RESEARCH VODAFONE "THE POLICY PAPER SERIES: MAKING BROADBAND ACCESSIBLE FOR ALL" 2011