Top Holiday Gifts that Millennial Women Want in 2015

TOP HOLIDAY GIFTS THAT MILLENNIAL WOMEN WANT IN 2015 Who they are giving presents to: 99% Family 89% Friends 81% Significant Other 48% Pet 47% Coworkers 37% People who helped 29% Teacher/student 23% Neighbors What kind of gifts they like to... 74% 68% 55% 46% 20% 12% PHYSICAL EXPERIENTIAL DIY PHYSICAL EXPERIENTIAL DIY Give Vs. Receive Types of gifts they want 1 84% Beauty 82% Clothing and Shoes 74% Gift Card 70% Money 65% Bag/Purse/Wallet 52% Spa/Wellness 48% Electronics 45% Events 40% Dining 40% Food 39% Home Furnishing 38% Travel 38% Things to do and see 37% Home Appliances 36% Athletic Wear 19% Gaming Console Gifting Etiquette: Behaviors They Find Unacceptable 38% Regifting 32% Giving a present unwrapped/not in gift bag 10% Giving cash instead of a gift 9% Donation to Charity of choice 39% None of the above - anything goes! Factors that influence their gift-shopping decisions 84% 84% 75% 41% 39% 36% 21% 16% 12% Online Word of Social Brand Magazines TV Mail News Newspaper Reviews Mouth Media Websites Catalogues Websites M NEWS Brands They'd Like to Receive as Gifts Top Beauty Brands ud URBAN D ECAY MAC smashbox SEPHORA AS 81% 78% 66% 59% 58% Top Clothing Brands VICTORIA'S SECRET FOREVER 21 HM OLD NAVY charlotte russe 82% 60% 57% 50% 45% Top Athletic Brands NIKE adidas UNDER ARMOUR lululemon ) athletica new balance 92% 72% 57% 49% 38% Top Electronic Brands SAMSUNG Nikon Camon # fitbit 6 beats by dr.dre 81% 59% 51% 51% 48% 48% Top Gaming Consoles XBOX PlayStation Wii. NINTEND0 P93DS. NINTENDO P82DS. 65% 62% 52% 43% These are some of the key findings from an Influenster survey conducted from November 23 - December 1, 2015 with a total of 5,733 completes. With a sample of 5,733 female users across all ages (18-24: 44%; 25-29: 32%; 30-34: 24%) with heavy social media usage (On at least 2 social media channels). Average age of respondent: 25. Minority reach: 36%. The survey was conducted online in all 50 U.S. states and the District of Columbia. The margin of sampling error is +/- 1.3 percentage points. influenster • 000 • O00