Top 10 Developer Tips: Mobile SEO in Apple's App Store - iPhone, iPad, iOS7 [Infographic by SearchMan.com]

SEARCH MAN PRESENTS: ТОР TOP 107IPS WHAT YOU NEED TO KNOW ABOUT APP STORE OPTIMIZATION & SEO FOR IPHONE, IPAD, & IPOD TOUCH Our developers teach us new tips every day. SearchMan.com is the #1 self serve SEO tool for App Store Search, used by almost 14,000 mobile developers (Android & Apple) across the US, UK, and Japan. 1 ARE SHORT APP NAMES BAD? DOES DOWNLOAD VELOCITY COUNT? 7 Yes. Descriptive app names rank higher across more YES keywords. 75% of searches are for app function (fun game) and not for an app's brand name (Angry Birds). Yes. An acceleration of downloads helps search rankings and vice versa. Download count divided by the age of the app appears to be a strong determinant of search rankings. YES 2 ITUNES KEWORDS: USE WORDS OR PHRASES? DOES ADVERTISING HELP SEARCH RANKINGS? 8 Maybe. Using "scary, zombies" indexes you for both. Using "scary zombies" (no comma) will index you for the phrase. So start from "scary, zombies". If your app does not rank for the phrase "scary zombies", use "scary zombies, scary, zombies" to cover all bases. Yes. Advertising helps search rankings because it boosts download velocity. The smartest developers push an update with brand new optimized keywords, and then followup withUES advertising, to enjoy a ranking multiplier effect. MAYBE CAN A DEVELOPER EARN A KEYWORD REPUTATION? 9 3 DO APP DESCRIPTIONS COUNT? Yes. A developer who historically produced (and ranked for) education apps reported that his latest casual game app, which has nothing to do with education, ranks very highly for "education". His studio has a reputation for the theme education. YES Yes. For example, an app unrelated to Hillary Clinton (or YES any Hillary) ranked highly for "Hillary" because the app description quoted a user named "Hillary". 4 DOES QUALITY MATTER? DO THE NAMES OF IN-APP-PURCHASE ITEMS MATTER FOR SEARCH RANKING? 10 Yes.Lower star ratings consistently hurt search YES rankings. Yes. But only for the complete phrase. E.g. if an item is called "pots of gold", it will be indexed for that entire phrase but not YES separately for the keywords "pots" or "gold" 5 DO MORE TWEETS + SHARES = HIGHER SEARCH RANK? CAN I USE MY KEYWORDS PROFITABLY FOR TARGETED ADVERTISING? BONUS! No. But it does earn you distribution inside the Yes. Keyword targeted Facebook Mobile App Installs Ads (targeting precise interests with keywords) drives the best quality installs in the market today.Period. NU Facebook & Twitter news feeds. YES 6 IS APPLE VIGILANT ABOUT KEYWORD STUFFING? Have more stories? Tell us! Yes. If you use popular keywords (like Facebook, Twitter, YES etc) just to manipulate search rankings, your app is likely to get rejected. Write to [email protected] SeARch Man