Timeline of Social Commerce

Social Commerce Important Dates: Useful Social Media www.UsefulSocialMedia.com Virtual gifts sold on FACEBOOK (A $15 USD BUSINESS BEFORE ČLOSING IN AUGUST 2010) FEB 2007 MAY 2007 Apps platform launches POLYVORE launches and will become one of the largest social shopping sites Market place opens on FACEBOOK polyvore NOV 2007 FACEBOOK PAGES is launched leading to shop windows for brands DEC 2008 Dell claims $1 MILLION USD in revenue via Twitter sales alerts JUL 2009 $34 spent on FACEBOOK's first retail transaction via 1800-FLOWERS PAMPER'S Facebook Store does MAR 2010 1000 TRANSACTIONS PER HOUR Delta APR 2010 LEVI's goes social adding FACEBOOK plugins to their Friends Store JUN 2010 DISNEY launches a group ticketing store on FACEBOOK for its movies FLY DELTA, buy your tickets on GAP GROUPON offers a FACEBOOK AUG 2010 $50 voucher GROUPON becomes the fastest growing company of all time MARK ZUCKERBERG FACEBOOK introduces Places for $25, nets 441,000 buyers says "If I had to guess, social commerce is next to blow up" GROUPON SEPT 2010 TARGET becomes first retailer to sell gift cards on Facebook MACY'S (Magic Fitting Room) $2.52 SEARS Ticketing company EVENTBRITE releases the value of a social share: (Social Layers to Ecommerce Site) 1$2.34 OCT 2010 WALGREENS (Customer reviews) in $0.90 Eventbrite join in on social commerce before the 2010 holiday Events Made Easy $0.43 season NOV 2010 JULIEN CHAUMOND authors the first book on social commerce WALMART introduces Crowdsaver FACEBOOK launches Deals Google LIVING SOCIAL runs AMAZON's $20 voucher for $10 JAN 2011 sells 1,378,938 GOOGLE enters the Group Buy space with OFFERS Payumento PAYVMENT introduces the first social shopping mall via FACEBOOK FEB 2011 TV goes social with a DEXTER Valentine's Day Wall-Store and GROUPON's Super Bowl commercial Rent movies on FACEBOOK: WARNER BROS. offers Batman The Dark Knight on FACEBOOK Media Economist JACK MEYERS: 50% of Digital Marketing Growth to come from Social Commerce MAR 2011 HEINZ innovates with a "tryvertising" FACEBOOK store (RISING FROM $46.6 BILLION TO $300 BILLION) $1.93 USD APR 2011 in funding for social commerce startups in the first trimester of 2011 42% 58% 28% of US online adults follow a retailer via Facebook, Twitter or blog Average US adult follows 6 retailers; and does primarily for special deals of Facebook users have purchased something online via a Facebook link 19% 57% of US online adults have purchased from group-buy sites such as Groupon of these adults have spent over $100 C"C 35% 32% 47% of consumers would buy products on Facebook would do so from Twitter if possible of consumers access customer reviews in-store via mobile handsets MAY 2011 POWERREVIEWS states every review shared on Facebook generates B2B GROUP BUYING company MARKETSHARING enters the space $15.72 in sales шиинини ! KAISER CHIEFS make a fully personalized album available to their fans on FACEBOOK 8+ JUN 2011 QR Like Buttons come to DIESEL stores GOOGLE+ enters the social networking landscape AMERICAN EXPRESS 0045 JUL 2011 FACEBOOK requires all game developers to process payments via Facebook Credits 3358 AMERICAN EXPRESS introduces Link, Like, Love JUL 2011 FACEBOOK stops running Deals- can't match up to other players in the Group Buying Space KABOODLE merges with StyleSpot to bring together powerful content, commerce, and online communities for women who A 8HBRIDGE SEP 2011 8TH BRIDGE releases a complex Social Commerce IQ report analyzing 200 of the top US retailers on FACEBOOK. shop online TOP 5 BRAND IQ'S: GameStop Walmart Save money. Lve better. (VICTORIA'S CLINIQUE SECRET SEPHORA TODAY MORE THAN 800 MILLION PEOPLE ON FACEBOOK AVAILABLE IN OVER 70 LANGUAGES MORE THAN 200 MILLION PEOPLE ON TWITTER MORE THAN 10 MILLION PEOPLE ON FOURSQUARE TOP 3 BRANDS BY FANS Coca-Cola 34M @ar DisNEy 28M 25M ARE SELLING ON FACEBOOK twitter ARE YOU ENGAGING YOUR CUSTOMERS ON THE PLATFORMS THEY USE THE MOST? DATA COLLECTED FROM SOCIAL COMMERCE TODAY / SOCIAL MEDIA INFLUENCE. Useful Social Media http://usefulsocialmedia.com/socialcommerce b0 Coca-Cola art 839 GameSrn