Time Spent on Social Media Marketing

DISTRIBUTION OF US SOCIAL MEDIA SOCcial media MARKETING SPENDING 2010 marketing OTHER twitter 3% 16% by the numbers LOCATION BASED 3% 53% (Foursquare, Gowalla, etc) 8% facebook GAMES & APPS in 2010, advertisers spent almost 17% $1.7 Billion myspace on social media marketing in the US More than hale was spent at Facebook SOCIAL MEDIA MARKETING DOLLARS SPENT IN 2010 UNITED STATES $1.7 BILLION GLOBAL SPENDING $3.4 BILLION How are top companies using social media? 33% corporate blogs In 2011, for the first time in 23 years, Percentage oF Pepsi will not have Fortune Global 100 ads in the Super Bowl companies with telecast; deciding instead to invest heavily in Social Media Marketing. 50% youTube channels 54% Facebook Fan pages 65% corporate Twitter accounts Frequency OF Activity Per Platform IN FORTUNE 100 COMPANIES WHO USE AT LEAST 1 SOCIAL MEDIA VECHICLE SOCIAL MEDIA FREQUENCY OF USE PERCENT WITH ACTIVITY AVG NUMBER OF POSTS twitter Multiple times per week 82% 27 Tweets facebook At least once a week 59% 3.6 Posts You Tube 68% At least once a month 10 Videos BLOG At least once a month 36% 7 Blogs Posts HubSpot