The World is Watching: The State of Online Videos

THE WORLD IS WATCHING | UPLOADERS A 2007 2009 WOMEN AND MEN EQUALLY LIKELY THE STATE OF ONLINE VIDEOS The disparity between male and female uploaders is nearly non-existent a as likely as their male counterparts to upload and share a video on the Internet. women are just MALE 11% 15% FEMALE 6% 14% The revolution of the online video is defining a whole era of Internet users. From sneezing baby pandas to bedroom crooners, people everywhere are tuning in. Let's review its rapid growth. 30-TO-49 YEAR-OLDS CATCH UP Young adults continue to be the highest consumers of online videos but 30-49 year-olds are bridging the gap, with 17% of them uploading. 69 14% Adult Internet users who watch or download online videos: 20 Those who have posted online videos in 2009: 15 10 ONLINE VIDEO ENTHUSIASM LA Since 2007, there have been dramatic increases in the amount of viewers of these online video genres: 2007 2009 18-29 30-49 50. Comedy 31% 50% Educational 22% 38% Movies/TV shows 16% 32% DOWNLOADERS Music 22% 32% Animations/Cartoons 19% 22% ALL ADULT INTERNET USERS 61% 61% 23% 69% Sports 14% 21% DOWNLOAD VIDEO FILES Commercials/Ads | 13% 15% TOTAL WHO WATCH OR DOWNLOAD WATCH VIDEO ON A TO WATCH WHEN Political 15% 30% WATCH VIDEO ONLINE VIDEO-SHARING SITE THEY WANT TO 70 News 37% 43% 50 Adult 6% 7% 30 Other 7% 8% 10 Men Women American adults have caught on in a huge way to funny online videos, with viewership jumping nearly 20% in just two years. 80 40 YOUTUBE & GOOGLE VIDEO REIGN SUPERIOR E 18-29 30-49 50+ Percent of adult Internet Mar 2009 Nov 2010 users who watch on YouTube and Google Video: Hours of video uploaded to YouTube every minute: 2006 2009 20 )35+ HS Grad or less Some College College Grad+ Over three years, close to twice as many people are showing peers videos they're interested in with these popular video-sharing sites. hours hours 80 60 40 If there are 35 hours of video uploaded to YouTube every minute, that's: 20 >$50,000 $50,000-$74,999 75,000+ 33% 61% 2,100 hrs 50,400 hrs Men, young adults, the more affluent and educated are more likely than other groups to watch online videos. of video uploaded every hour of video uploaded every day WHAT'S POSTED? LA WHERE'S IT POSTED? L Home videos 3% Videos from places traveled to Clips from TV shows/movies 13 15 Concerts or Plays A Sporting events attended 62% A Remixes of other online videos A Political video 17% CHARLIE BIT ME! An overwhelming majority of uploaders post home videos. Filming something seemingly ordinary can often translate to viral potential in the form of sibling-biting infants or talking pets. 24% 24% 49. (2 12 10 14 52% WHY ARE ONLINE VIDEOS SO POPULAR? LA • SPREAD OF BROADBAND • SOCIAL NETWORKING SITES • STRONG COMMUNITY OF USERS • USER GENERATED • EASY AND FAST • MASS-APPEAL NOTE: Figures based on a survey of 763 internet-using adults between June 18 and June 21, 2009. The margin of error is +/- 4.5 percentage points. SOURCES: Pew Research Center I SocialTimes.com I Yahoo.com Most of the people who upload online videos do it on social networking sites like Facebook and Google. X3S AGE GROUP NOILVINO3 HOUSEHOLD INCOME SOCIAL NETWORKING SITES VIDEO-S 030IA 319009 80 39NINOA) NEWS WEB SITES PEER-TO-PEER APPLIC BITTORRENT S9018 THER SITE THE WORLD IS WATCHING | UPLOADERS A 2007 2009 WOMEN AND MEN EQUALLY LIKELY THE STATE OF ONLINE VIDEOS The disparity between male and female uploaders is nearly non-existent a as likely as their male counterparts to upload and share a video on the Internet. women are just MALE 11% 15% FEMALE 6% 14% The revolution of the online video is defining a whole era of Internet users. From sneezing baby pandas to bedroom crooners, people everywhere are tuning in. Let's review its rapid growth. 30-TO-49 YEAR-OLDS CATCH UP Young adults continue to be the highest consumers of online videos but 30-49 year-olds are bridging the gap, with 17% of them uploading. 69 14% Adult Internet users who watch or download online videos: 20 Those who have posted online videos in 2009: 15 10 ONLINE VIDEO ENTHUSIASM LA Since 2007, there have been dramatic increases in the amount of viewers of these online video genres: 2007 2009 18-29 30-49 50. Comedy 31% 50% Educational 22% 38% Movies/TV shows 16% 32% DOWNLOADERS Music 22% 32% Animations/Cartoons 19% 22% ALL ADULT INTERNET USERS 61% 61% 23% 69% Sports 14% 21% DOWNLOAD VIDEO FILES Commercials/Ads | 13% 15% TOTAL WHO WATCH OR DOWNLOAD WATCH VIDEO ON A TO WATCH WHEN Political 15% 30% WATCH VIDEO ONLINE VIDEO-SHARING SITE THEY WANT TO 70 News 37% 43% 50 Adult 6% 7% 30 Other 7% 8% 10 Men Women American adults have caught on in a huge way to funny online videos, with viewership jumping nearly 20% in just two years. 80 40 YOUTUBE & GOOGLE VIDEO REIGN SUPERIOR E 18-29 30-49 50+ Percent of adult Internet Mar 2009 Nov 2010 users who watch on YouTube and Google Video: Hours of video uploaded to YouTube every minute: 2006 2009 20 )35+ HS Grad or less Some College College Grad+ Over three years, close to twice as many people are showing peers videos they're interested in with these popular video-sharing sites. hours hours 80 60 40 If there are 35 hours of video uploaded to YouTube every minute, that's: 20 >$50,000 $50,000-$74,999 75,000+ 33% 61% 2,100 hrs 50,400 hrs Men, young adults, the more affluent and educated are more likely than other groups to watch online videos. of video uploaded every hour of video uploaded every day WHAT'S POSTED? LA WHERE'S IT POSTED? L Home videos 3% Videos from places traveled to Clips from TV shows/movies 13 15 Concerts or Plays A Sporting events attended 62% A Remixes of other online videos A Political video 17% CHARLIE BIT ME! An overwhelming majority of uploaders post home videos. Filming something seemingly ordinary can often translate to viral potential in the form of sibling-biting infants or talking pets. 24% 24% 49. (2 12 10 14 52% WHY ARE ONLINE VIDEOS SO POPULAR? LA • SPREAD OF BROADBAND • SOCIAL NETWORKING SITES • STRONG COMMUNITY OF USERS • USER GENERATED • EASY AND FAST • MASS-APPEAL NOTE: Figures based on a survey of 763 internet-using adults between June 18 and June 21, 2009. The margin of error is +/- 4.5 percentage points. SOURCES: Pew Research Center I SocialTimes.com I Yahoo.com Most of the people who upload online videos do it on social networking sites like Facebook and Google. X3S AGE GROUP NOILVINO3 HOUSEHOLD INCOME SOCIAL NETWORKING SITES VIDEO-S 030IA 319009 80 39NINOA) NEWS WEB SITES PEER-TO-PEER APPLIC BITTORRENT S9018 THER SITE THE WORLD IS WATCHING | UPLOADERS A 2007 2009 WOMEN AND MEN EQUALLY LIKELY THE STATE OF ONLINE VIDEOS The disparity between male and female uploaders is nearly non-existent a as likely as their male counterparts to upload and share a video on the Internet. women are just MALE 11% 15% FEMALE 6% 14% The revolution of the online video is defining a whole era of Internet users. From sneezing baby pandas to bedroom crooners, people everywhere are tuning in. Let's review its rapid growth. 30-TO-49 YEAR-OLDS CATCH UP Young adults continue to be the highest consumers of online videos but 30-49 year-olds are bridging the gap, with 17% of them uploading. 69 14% Adult Internet users who watch or download online videos: 20 Those who have posted online videos in 2009: 15 10 ONLINE VIDEO ENTHUSIASM LA Since 2007, there have been dramatic increases in the amount of viewers of these online video genres: 2007 2009 18-29 30-49 50. Comedy 31% 50% Educational 22% 38% Movies/TV shows 16% 32% DOWNLOADERS Music 22% 32% Animations/Cartoons 19% 22% ALL ADULT INTERNET USERS 61% 61% 23% 69% Sports 14% 21% DOWNLOAD VIDEO FILES Commercials/Ads | 13% 15% TOTAL WHO WATCH OR DOWNLOAD WATCH VIDEO ON A TO WATCH WHEN Political 15% 30% WATCH VIDEO ONLINE VIDEO-SHARING SITE THEY WANT TO 70 News 37% 43% 50 Adult 6% 7% 30 Other 7% 8% 10 Men Women American adults have caught on in a huge way to funny online videos, with viewership jumping nearly 20% in just two years. 80 40 YOUTUBE & GOOGLE VIDEO REIGN SUPERIOR E 18-29 30-49 50+ Percent of adult Internet Mar 2009 Nov 2010 users who watch on YouTube and Google Video: Hours of video uploaded to YouTube every minute: 2006 2009 20 )35+ HS Grad or less Some College College Grad+ Over three years, close to twice as many people are showing peers videos they're interested in with these popular video-sharing sites. hours hours 80 60 40 If there are 35 hours of video uploaded to YouTube every minute, that's: 20 >$50,000 $50,000-$74,999 75,000+ 33% 61% 2,100 hrs 50,400 hrs Men, young adults, the more affluent and educated are more likely than other groups to watch online videos. of video uploaded every hour of video uploaded every day WHAT'S POSTED? LA WHERE'S IT POSTED? L Home videos 3% Videos from places traveled to Clips from TV shows/movies 13 15 Concerts or Plays A Sporting events attended 62% A Remixes of other online videos A Political video 17% CHARLIE BIT ME! An overwhelming majority of uploaders post home videos. Filming something seemingly ordinary can often translate to viral potential in the form of sibling-biting infants or talking pets. 24% 24% 49. (2 12 10 14 52% WHY ARE ONLINE VIDEOS SO POPULAR? LA • SPREAD OF BROADBAND • SOCIAL NETWORKING SITES • STRONG COMMUNITY OF USERS • USER GENERATED • EASY AND FAST • MASS-APPEAL NOTE: Figures based on a survey of 763 internet-using adults between June 18 and June 21, 2009. The margin of error is +/- 4.5 percentage points. SOURCES: Pew Research Center I SocialTimes.com I Yahoo.com Most of the people who upload online videos do it on social networking sites like Facebook and Google. X3S AGE GROUP NOILVINO3 HOUSEHOLD INCOME SOCIAL NETWORKING SITES VIDEO-S 030IA 319009 80 39NINOA) NEWS WEB SITES PEER-TO-PEER APPLIC BITTORRENT S9018 THER SITE THE WORLD IS WATCHING | UPLOADERS A 2007 2009 WOMEN AND MEN EQUALLY LIKELY THE STATE OF ONLINE VIDEOS The disparity between male and female uploaders is nearly non-existent a as likely as their male counterparts to upload and share a video on the Internet. women are just MALE 11% 15% FEMALE 6% 14% The revolution of the online video is defining a whole era of Internet users. From sneezing baby pandas to bedroom crooners, people everywhere are tuning in. Let's review its rapid growth. 30-TO-49 YEAR-OLDS CATCH UP Young adults continue to be the highest consumers of online videos but 30-49 year-olds are bridging the gap, with 17% of them uploading. 69 14% Adult Internet users who watch or download online videos: 20 Those who have posted online videos in 2009: 15 10 ONLINE VIDEO ENTHUSIASM LA Since 2007, there have been dramatic increases in the amount of viewers of these online video genres: 2007 2009 18-29 30-49 50. Comedy 31% 50% Educational 22% 38% Movies/TV shows 16% 32% DOWNLOADERS Music 22% 32% Animations/Cartoons 19% 22% ALL ADULT INTERNET USERS 61% 61% 23% 69% Sports 14% 21% DOWNLOAD VIDEO FILES Commercials/Ads | 13% 15% TOTAL WHO WATCH OR DOWNLOAD WATCH VIDEO ON A TO WATCH WHEN Political 15% 30% WATCH VIDEO ONLINE VIDEO-SHARING SITE THEY WANT TO 70 News 37% 43% 50 Adult 6% 7% 30 Other 7% 8% 10 Men Women American adults have caught on in a huge way to funny online videos, with viewership jumping nearly 20% in just two years. 80 40 YOUTUBE & GOOGLE VIDEO REIGN SUPERIOR E 18-29 30-49 50+ Percent of adult Internet Mar 2009 Nov 2010 users who watch on YouTube and Google Video: Hours of video uploaded to YouTube every minute: 2006 2009 20 )35+ HS Grad or less Some College College Grad+ Over three years, close to twice as many people are showing peers videos they're interested in with these popular video-sharing sites. hours hours 80 60 40 If there are 35 hours of video uploaded to YouTube every minute, that's: 20 >$50,000 $50,000-$74,999 75,000+ 33% 61% 2,100 hrs 50,400 hrs Men, young adults, the more affluent and educated are more likely than other groups to watch online videos. of video uploaded every hour of video uploaded every day WHAT'S POSTED? LA WHERE'S IT POSTED? L Home videos 3% Videos from places traveled to Clips from TV shows/movies 13 15 Concerts or Plays A Sporting events attended 62% A Remixes of other online videos A Political video 17% CHARLIE BIT ME! An overwhelming majority of uploaders post home videos. Filming something seemingly ordinary can often translate to viral potential in the form of sibling-biting infants or talking pets. 24% 24% 49. (2 12 10 14 52% WHY ARE ONLINE VIDEOS SO POPULAR? LA • SPREAD OF BROADBAND • SOCIAL NETWORKING SITES • STRONG COMMUNITY OF USERS • USER GENERATED • EASY AND FAST • MASS-APPEAL NOTE: Figures based on a survey of 763 internet-using adults between June 18 and June 21, 2009. The margin of error is +/- 4.5 percentage points. SOURCES: Pew Research Center I SocialTimes.com I Yahoo.com Most of the people who upload online videos do it on social networking sites like Facebook and Google. X3S AGE GROUP NOILVINO3 HOUSEHOLD INCOME SOCIAL NETWORKING SITES VIDEO-S 030IA 319009 80 39NINOA) NEWS WEB SITES PEER-TO-PEER APPLIC BITTORRENT S9018 THER SITE THE WORLD IS WATCHING | UPLOADERS A 2007 2009 WOMEN AND MEN EQUALLY LIKELY THE STATE OF ONLINE VIDEOS The disparity between male and female uploaders is nearly non-existent a as likely as their male counterparts to upload and share a video on the Internet. women are just MALE 11% 15% FEMALE 6% 14% The revolution of the online video is defining a whole era of Internet users. From sneezing baby pandas to bedroom crooners, people everywhere are tuning in. Let's review its rapid growth. 30-TO-49 YEAR-OLDS CATCH UP Young adults continue to be the highest consumers of online videos but 30-49 year-olds are bridging the gap, with 17% of them uploading. 69 14% Adult Internet users who watch or download online videos: 20 Those who have posted online videos in 2009: 15 10 ONLINE VIDEO ENTHUSIASM LA Since 2007, there have been dramatic increases in the amount of viewers of these online video genres: 2007 2009 18-29 30-49 50. Comedy 31% 50% Educational 22% 38% Movies/TV shows 16% 32% DOWNLOADERS Music 22% 32% Animations/Cartoons 19% 22% ALL ADULT INTERNET USERS 61% 61% 23% 69% Sports 14% 21% DOWNLOAD VIDEO FILES Commercials/Ads | 13% 15% TOTAL WHO WATCH OR DOWNLOAD WATCH VIDEO ON A TO WATCH WHEN Political 15% 30% WATCH VIDEO ONLINE VIDEO-SHARING SITE THEY WANT TO 70 News 37% 43% 50 Adult 6% 7% 30 Other 7% 8% 10 Men Women American adults have caught on in a huge way to funny online videos, with viewership jumping nearly 20% in just two years. 80 40 YOUTUBE & GOOGLE VIDEO REIGN SUPERIOR E 18-29 30-49 50+ Percent of adult Internet Mar 2009 Nov 2010 users who watch on YouTube and Google Video: Hours of video uploaded to YouTube every minute: 2006 2009 20 )35+ HS Grad or less Some College College Grad+ Over three years, close to twice as many people are showing peers videos they're interested in with these popular video-sharing sites. hours hours 80 60 40 If there are 35 hours of video uploaded to YouTube every minute, that's: 20 >$50,000 $50,000-$74,999 75,000+ 33% 61% 2,100 hrs 50,400 hrs Men, young adults, the more affluent and educated are more likely than other groups to watch online videos. of video uploaded every hour of video uploaded every day WHAT'S POSTED? LA WHERE'S IT POSTED? L Home videos 3% Videos from places traveled to Clips from TV shows/movies 13 15 Concerts or Plays A Sporting events attended 62% A Remixes of other online videos A Political video 17% CHARLIE BIT ME! An overwhelming majority of uploaders post home videos. Filming something seemingly ordinary can often translate to viral potential in the form of sibling-biting infants or talking pets. 24% 24% 49. (2 12 10 14 52% WHY ARE ONLINE VIDEOS SO POPULAR? LA • SPREAD OF BROADBAND • SOCIAL NETWORKING SITES • STRONG COMMUNITY OF USERS • USER GENERATED • EASY AND FAST • MASS-APPEAL NOTE: Figures based on a survey of 763 internet-using adults between June 18 and June 21, 2009. The margin of error is +/- 4.5 percentage points. SOURCES: Pew Research Center I SocialTimes.com I Yahoo.com Most of the people who upload online videos do it on social networking sites like Facebook and Google. X3S AGE GROUP NOILVINO3 HOUSEHOLD INCOME SOCIAL NETWORKING SITES VIDEO-S 030IA 319009 80 39NINOA) NEWS WEB SITES PEER-TO-PEER APPLIC BITTORRENT S9018 THER SITE