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#THATGIRLROCKS

#ThatGirlRocks by I AM THAT GIRL A campaign using healthy media to lift girls up instead of break them down #ThatGirlRocks is a campaign launched by I AM THAT GIRL on March 12, 2012. CELEBRITY/INFLUENCER REACH = twitter = facebook Kate Bosworth Matt Leinart Actress & Designer Football Player, Houston Texans 12,000 36,000 17,000 3,500 Sophia Bush Actress, One Tree Hill John Paul Dejoria Owner of Paul Mitchell 556,000 9,000 PAUL MITCHELL 270,000 | 8,000 Jenna Ushkowitz Shaun Robinson Actress, Glee Hostess - Access Hollywood 500,000 41,500 10,000 19,500 Kate Voegele Singer, Songwriter, Actress - One Tree Hill Quddus Host, Mtv 133,000 29,000 272,000 6,000 Doug Ulman LiveStrong Founder Summer Rayne Oakes Model, Activist 7,000 1,000,000 1,300 2,500 IVESTRONG "I'm proud to support I AM THAT GIRL for their work in providing healthy media to young women...check out the #ThatGirlRocks campaign and head to their Facebook page to get involved." #ThatGirlRocks "You rock Kate! I have a younger sister and I want her to have full confidence in herself, that's just what these girls need today!" Kate Bosworth, posted to Facebook on March 12, 2012 during "That Girl Rocks" Launch Meghan Ruth Donaldson (consumer) in response to musician Kate Voegele's #ThatGirlRocks video posted on Facebook. "#WomenSupportingWomen RT @iamthatgirl: Tell us about a girl in your life who rocks! #ThatGirlRocks Facebook.com/BeThatGirl" Sophia Bush, posted to Twitter on March 12, 2012 during "That Girl Rocks" Launch FACEBOOK ANALYTICS AM THAT GIRL "LIKES": I AM THAT GIRL 57,100 and counting PEOPLE WHO "LIKE" I AM THAT GIRL (GENDER & AGE) FEMALE 27% 47% 14% 4.9% 1.9% 1.2% 13 - 17 18 - 24 25 - 34 35 - 44 44 - 54 55+ MALE 1.1% 1.4% 0.87% 0.33% 0.18% I AM THAT GIRL Pageviews %3D Total Tab Views 13,006 Timeline 2,249 Wall 1,060 Information 811 Photos 228 Ustream 187 Videos FEB 28 MAR 6 MAR 13 People Talking about the I AM THAT GIRL PAGE = I AM THAT GIRL %3D Viral Reach 4K 300K 2K 150K FEB 28 MAR 6 MAR 13 FEB 28 MAR 6 MAR 13 TWITTER ANALYTICS #thatgirlrocks Popularity - RTs 8,800 followers and counting 150 #ThatGirlRocks was used 100 304 times on March 12 50 MAR 7 MAR 14 KRED ANALYTICS Gender Activities for Communities for "#thatgirlrocks" "#thatgirlrocks" Kr Kred 50% male 50% female Bloggers CEO positive Sentiment Activities for Students "#thatgirlrocks" Sentiment 79% Sport neutral 0% Tech Kred measures influence in online communities. Influence is measured on a Outreach is scored by levels on a 1-10 point scale. 1-1,000 point scale. TOP 5 Kred Influencers TOP 5 Kred Outreachers 995 700 @SophiaBush 550,441 followers @Fuelnu 1,319 followers 07 10 972 @JennaUshkowitz 503,170 followers @JayneMCox 2,094 followers 897 06 10 @hellogiggles 82,250 followers @davidcristini 90,144 followers 949 898 HELLO. GIGGLES 08 10 @AdamBraun 157,373 followers @Allison_OTH4ever 719 followers 953 828 nce 06 09 @glamourmag 159,143 followers @SophiaSaiyanPan 880 followers 934 745 07 09 designed by: created by: talkTECH|communications I AM THAT GIRL www.talkTECHcomm.com www.IAmThatGirl.com

#THATGIRLROCKS

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AM THAT GIRL, a Los Angeles-based nonprofit organization that is dedicated to female empowerment his created an infographic of the outcomes from the launch of their “That Girl Rocks” campaign wit...

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